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Month: December 2021

Tiramisu Android 13

Android 13 Leaked Screenshot

This is our first look at the delicious Tiramisu, “No” is not the Italian dessert, Tiramisu is the codename for the upcoming Android 13! 

On the 24th of December, some screenshots were leaked by XDA developers, revealing an early version of the Android 13. 

This was quite surprising because the latest available Android version (Android 12) was just released in October 2021, which is still not widely available to most smartphones…& now we have this news of Android 13 aka “Tiramisu”.

Still, this version is not expected to release anytime soon, but it will be quite interesting to see what insights these screenshots have to offer & what we can expect Android 13 to be like.

Features Android 13 is expected to introduce:

App specific languages 

Android 13 Leaked Screenshot
Image Source: XDA Developers
Android 13 Leaked Screenshot
Image Source: XDA Developers

The inferences that we drew from these screenshots make it quite evident that:

  • Android is planning to launch a “Panlingual feature.” 
  • This feature will allow its users to choose “app-specific languages” for different applications.

For example, you can choose Spanish to be the default language for your Instagram & at the same time, you can have English as the default language for your news app.

Runtime Notification Permission

Android 13 Leaked Screenshot
Image Source: XDA Developers

Google is expected to introduce an opt-in feature for app notifications.

This could mean that in the future:

  • The app notifications will not be set on default.
  • Users will have to enable them specifically for the application they choose to receive notifications from.

This indeed will help mitigate the notification spam that happens in Android smartphones all the time.

TARE- Android Resource Economy:

Android 13 Leaked Screenshot
Image Source: XDA Developers
Android 13 Leaked Screenshot
Image Source: XDA Developers

This new feature will help extend the battery life of your android smartphone.

Google is expected to set limits on how many tasks an app can schedule through JobScheduler & AlarmManager depending on the battery level & the needs of the app.

Still, the complicacies are not clear & we might have to wait for further news.

Lock Screen Clock layout:

Android 13 Leaked Screenshot
Image Source: XDA Developers
  • The lock screen clock is expected to come in a double line layout, like the way it’s shown in the screenshot above.
  • It will transition to a single line layout, if there are any notifications present on the lock screen, like this…
Android 13 Leaked Screenshot
Image Source: XDA Developers

So this is all the juicy information we could squeeze out from these leaked Screenshots so far, so stay tuned for more such spicy tech updates in the near future.

Technology Updates

Technology Updates From Tech Companies

The mobile app industry is growing at a rapid rate over the past few years. TechCrunch research in 2020 shows that consumer spending was recorded at $143 globally with a record of 217 billion mobile app downloads. Also in the last year, consumers spent more than 3 trillion minutes accessing Android mobile apps alone.  Moreover, residents in the US today prefer streaming on their smartphones over watching TV.

Let us check out some recent tech updates!

Twitter’s New Feature: Launch of Livestream Shopping

Live Shopping on Twitter
Image Source: Twitter

According to Twitter’s announcement last week, their e-commerce initiatives will also include Livestream shopping from now onwards. This new platform will be tested for the first time by the popular retailer Walmart.

The Live Shopping will leverage the existing abilities of Twitter in live-streaming content along with the latest e-commerce features of Twitter such as Shop Module, used for business profiles. The Live Shopping will leverage the existing abilities of Twitter in live-streaming content along with the latest e-commerce features of Twitter such as Shop Module, used for business profiles.

Now, with the upcoming Livestream event, along with watching the show, you will also be able to tweet for joining the conversation from the Live Event Page and search for the items on the “Latest” and “Shop” tabs that appear just below the video. After finalizing the product, you can click through to the website of the retailer where the Livestream continues in order to avoid missing any show.

Google Play Store

Google Play Store comes up with testing out a new section; “Offers”, which is quite different from its already existing “Offers and Notifications” page in the menu of the app. The “Offers” section will now feature limited-time specials, a number of amazing deals, and paid applications that are going to be free of cost. 

WhatsApp’s New Feature

WhatsApp introduced a new feature, which will allow desktop and web users to create their very own stickers.

To create a sticker:

  • Go to the paperclip icon.
  • Click on Sticker, and let your creativity flow.

Tidal’s Newly Launched Feature For Artists…

Tidal has recently launched a new feature “Direct Artist Payments.”

  • This feature will allow for a more equitable distribution of the funds to the artists.
  • It is a user-centric payment system, which will allow a direct distribution of the subscription fees to the artists that you stream.

Netflix’s Gaming Service Launched New Titles…

  • Netflix has launched two more titles to their newly launched gaming service, along with two games based on the theme of “Stranger Things” and a few casual games.
  • Netflix has also added a new arcade game “Bowling Ballers” and a new part of the existing racing game “Asphalt Xtreme”.

DuckDuckGo’s New Secure Feature…

  • Recently, DuckDuckGo has launched a new feature “App Tracking Protection for Android”
  • This feature helps block the hidden trackers that might be present in the code of your application.
Make Apps On Your iPad

Build apps using iPad, with Swift Playgrounds 4.0.

Now for the first time, it is possible to create iOS apps using only your iPad!

The new Swift Playgrounds 4.0 allows you to build iOS apps & submit them directly to the app store through your iPad, which means developers can now build & submit Swift 5.5 apps using SwiftUI & Swift Package Manager.

It also provides support code completion & instant previews for additional help. 

The new swift playgrounds 4.0 supports UIKit & comes with a new snippets library, which gives you access to a plethora of different controls, symbols, & colors.

Welcome features of the Swift Playgrounds 4.0:

Code on iPad
Image Source: Apple
  • The projects created on Swift playgrounds 4.0 can be edited using the familiar Xcode 13.2.
  • It is able to launch a full-screen app on your iPad.
  • The ability to directly make & upload an app on the app store just using an iPad is a highly appreciated feature across the developer community.

This also eliminates the requirement of owning a Mac to build iOS apps, as your portable iPad is enough to get the job done.

But at the same time…

  • Swift Playgrounds 4.0 does not support Objective-C code.
  • You still cannot create apps for macOS, watchOS, or TvOs using your iPad.

Still, the new Swift Playgrounds 4.0 is awesome as it enhances the utility of this already powerful tool, further closings the gap between tablets & laptops. This might just be a far-fetched idea right now, but someday iPads might finally replace traditional laptops for good.

AWS Amplify Studio

AWS Launches Amplify Studio: A New Low-Code Development Tool

The global market revenue of low-code development platforms is estimated to reach a whopping $190,792 million by 2030 from $12,500 million recorded in the year 2020 according to researchandmarkets.com.

AWS has launched Amplify Studio on December 2, 2021, which is a new low-code tool that will be used in the software development environment. This service will help the developers build cloud-based applications at a comparatively faster rate.

One of the most interesting moves by AWS is to connect the famous Figma to the Amplify Studio.

Low-code development platforms play a vital role in allowing the programmers to build robust software and applications even with very little knowledge of programming. Also, the core reason behind the increasing demand for low-code development platforms could be the increase in remote working culture, lockdown, and restrictions on movement worldwide due to the COVID-19 pandemic. These factors have also increased the demand for mobile apps offering gaming, news, and several other features.

As an extension to AWS’s already existing service known as Amplify service with the primitive aim of developing mobile and web apps, Amplify Studio comes with a drag-and-drop interface which is much easier to use. With the help of Amplify Studio, developers can quickly and easily create great UI components; build the backend of an application, and connect the backend to a UI in very fewer code lines.

Moreover, Amplify Studio also plays a vital role in exporting all the infrastructure and UI artifacts in the form of code.

It helps the developer command full control over the behavior and design of an application. AWS Amplify Studio also allows for smoother scalability and quicker shipping of a full-stack application without having the need for AWS or cloud expertise.

Additionally, the new ‘UI Library’ also helps developers in synchronizing the components from Figma to Studio by offering a handy Figma file in order to get started at a fast pace.

Amplify Studio UI Library
Image Source: AWS

With AWS Amplify Studio, the Developer will also get a pre-built library of UI components from where the developer gets options of choosing a number of famous React components like forms, marketing templates, and buttons for customization as per the provided style guides.
With AWS Amplify Studio, the Developer will also get a pre-built library of UI components from where the developer gets options of choosing a number of famous React components like forms, marketing templates, and buttons for customization as per the provided style guides.

AWS Amplify Studio
Image Source: AWS

Features of AWS Amplify Studio:

Visual Backend Developer

The Amplify Studio is also responsible for using the visual development environment in order to define user authentication, file storage, and a data model without having the need for any backend-experienced.

Extension With AWS Cloud Development Kit

With Studio, developers can add AWS services that are non-existing in the Amplify Studio with the help of AWS (CDK).

Supports Various Environments

With AWS Studio, testing the changes before pushing the app to production becomes easier.

Decline of Pay TV

The Decline of Pay TV in America.

With the rise in popularity of live streaming OTT platforms such as Netflix, Roku, & Amazon Prime Video, the traditional PayTV market is on a decline in the US.

The number of pay-TV homes will drop to 73.2 million households by 2024 from 83 million recorded in 2021, according to analysts Craig Moffett & Michael Nathanson.

“The number of traditional pay-TV homes will become equal to the number of non-pay TV homes by the end of 2024”  MoffettNathanson added.

  • Sports watchers are some of the key pillars that are keeping this industry afloat.
  • “News watchers” are also likely to hold from cutting cords.
  • Despite this fact, the analysts expect the cord-cutting will continue at a pace of 4% to 5% annually.

MoffettNathanson said that all 9 million subscribers who left Pay TV in the past two years do not identify as sports viewers.

“We estimate that the drop in linear TV subscribers has come exclusively from people who do not view sports, and the increase in sports viewership has come primarily from people who either have cut the cord or never had a pay-TV subscription in the first place,” MoffettmNathanson added.

  • There are another 26 million non-sports households that could still leave pay TV & further add to its already declining user base.
  • Part of the reason for this decline is that most American households are opting for live streaming services over traditional Pay TV.

Furthermore, sports leagues & media owners are expected to start taking their content over-the-top & this could push Pay TV’s subscriber floor even lower.

Cutting pay TV cord

The Pay TV industry can dwindle further if major sports leagues like NFL & NBA decide to become more open to streaming partnerships.

The future of Pay TV does not seem very bright as it fails to meet current consumer demands like:

  • Freedom of choice.
  • The Flexibility of time.
  • Wider content availability.

Additionally, we might witness the end of this once popular mode of entertainment in the years to come.

how Postmates make money

How Does Postmates Make Money?

In our today’s day-to-day life, there are a number of basic tasks that we have to skip because of our busy schedules. Whether it is about buying gifts, wearables, or even preparing for dinner, we both know how difficult it is to manage things with our hectic working schedules.

Well! We all want to save our precious time by fulfilling all our needs with the help of just a single tap. In this context, you can consider smartphones as magical devices, which play a vital role in getting all the necessary services right at your doorstep with the help of one single application.

Postmates is one of those flawless applications that help you in getting everything delivered within time to your home. Whether it is food, groceries, or even alcohol, Postmates is a top-notch one-step platform for all the necessary goods you require in your daily life.

In this article, we are going to discuss what Postmates is, how it makes money, what are its working models, and more such informative details that you would like to read about Postmates.

So, let us dive in!

Table of Contents
1. What is Postmates?
2. What are the Salient Features of Postmates?
3. What is the Working Process of Postmates?
4. What is the Business Model of Postmates?
5. How Does the Postmates Delivery Platform Make Money?
6. Conclusion

What is Postmates?

Postmates is an on-demand essential goods delivery platform, with the help of which, customers can order and receive every essential good from their likely stores for a small amount of fee. Currently, Postmates is operational in more than 95 metropolitan areas in the United States of America. The business model of Postmates is quite similar to that of Uber. The only difference is that Postmates allows its customers to purchase items from the comfort of their homes.

With an enhanced network chain of human couriers, Postmates delivers almost everything anywhere in their regional areas. Just like the drivers of the Uber mobile network, the delivery persons associated with Postmates receive the order via alerts and with the help of GPS, the company efficiently balances the demand and supply in the quickest possible way.

Now that you know the functionalities of Postmates, let us shed some light on the facts and stats about Postmates:

Facts & Stats of Postmates

FoundersFounded OnHeadquarters of the companyFunding that Postmates receiveValuation of the CompanyNumber of daily orders processedAverage order sizeParent companyPostmates Cities
Sam Street, Sean Plaice (CTO) and Bastian Lehmann (CEO)1 May 2011San Francisco, California, USA$500 Million (as of 2019)2.6 Billion (as of 2020)5 Million (as of 2020)$50Uber4200 (As of 2020)

Source: Techcrunch, Recode, Crunchbase, Skift, Fortune

Postmates Funding Timeline

What are the Salient Features of Postmates?

  • Postmates provides both pickup and delivery services with the help of a single interface.
  • It allows the customers to order any kind of essential goods at any time. It means that they can receive their orders without getting worried about the timings.
  • Moreover, Postmates also facilitates the customers by offering live-tracking of the order through the entire time till the delivery reaches the destination address.
  • Postmates allows you to order anything from your favorite stores, which are tied-up with Postmates, and very soon you will get the things delivered.
  • It also provides gift cards to their valuable customers by which they can buy the things of their requirements from the stores in the town.
  • Also, Postmates has recently started to offer Postmates Unlimited, which is a payable service and allows customers to order anything without paying the delivery charges.

What is the Working Process of Postmates?

Postmates is a platform that connects the retail stores, bars, and restaurants to the customer in their respective delivery areas with the help of the internet. Postmates allows the customers to place the order either via Android and iOS mobile applications or through the company’s website. Moreover, Postmates also allows the customer to order other small goods such as clothing, technical devices, and more.

Although the company has many independent contractors who are proficient to fulfill your needs, you can pick up the orders at your convenience and avoid POD (Pay on Delivery) as well.

Now, you might be wondering, how does the entire process of Postmates work?

Well! Don’t worry. We are here to answer all of your questions. You need to follow the below steps to understand the entire Postmates working process flow:

STEP1: Search and find the products with the help of stores

Postmates possesses a list of all the participating stores and selling products. You can search and find the required product from the list. Also, there are several filters, which will help you in sorting the required product within a minute. Additionally, you can also browse a number of products along with the stores, which sell them.

STEP 2: Adding the products to your cart

After browsing for the specific products, you can proceed further by adding those products to your cart. It is done by selecting an item and clicking on the “Add to Cart” button, which can be seen right below the product. The cart is responsible for keeping the track record of each product and calculating the estimate that a customer needs to pay at the checkout page.

STEP 3: Making the payment

After adding the necessary products to the cart, you need to enter the shipping address in order to continue with the shopping process. Now, Postmates will provide you with various online payment methods in order to collect payment for the products that you have purchased. Once you pay the amount successfully, your order will be placed.

STEP 4: Preparing for delivery

Once you place the order, Postmates notifies the delivery services that are nearby. Then, the Postmates representatives arrive at the store and purchase the products. After the successful delivery of the products, the representatives send them to the customer’s specified address. After that, the chosen delivery employees are responsible for carrying out the overall delivery process in less than an hour.

STEP 5: Tracking of delivery

The live tracking service offered by Postmates allows customers like you, to track the live status of the orders. Moreover, the delivery boy can text the customers as well in case of delayed delivery due to any climatic or any other reasons. Also, the advance online payment for delivering the items also plays an important role in saving time and making the entire delivery process hassle-free. The customers only need to pick up the order after it arrives.

What is the Business Model of Postmates?

Postmates Business Model Segments

The major reason behind the enormous popularity of Postmates is social media, which plays an impeccable role in helping Postmates gain huge popularity. Social media is one of the most efficient ways for increasing the exposure of a brand and converting a large number of followers into customers.

Additionally, most of us are very curious to know about the business model of Postmates and what amount of money it is making. Also, there are various questions that are answered by messages on different websites and provide the right and complete picture.

Feedback plays a crucial role in increasing the growth rate of any business because it lets you learn the thinking of their customers from their perspective. Customers are free to provide reviews, give ratings and feedback for Postmates.

The three segments of Postmates’ Business Model are as follows:

1. Customers

Customers refer to the individuals like you, who request delivery services platforms like Postmates for placing their order items. The responsibility of the customers says that they should pay the delivery charges and convenience fees for their ordered products.

The team of Postmates gets combined with the general merchants in order to offer a platform for a large audience. Therefore, the dealers and merchants with whom Postmates’ team deals are happy to contribute a small portion of the entire bill to the earnings of Postmates.

This is how Postmates interacts with the general merchants. This is why it is a more convenient and less costly way according to many customers, which means sharing a small percentage of their income with Postmates rather than hiring a delivery boy. Here are some benefits that Postmates offers to the customers:

  • Postmates allows the customers to order their desired item from the local merchants participating with Postmates.
  • Postmates also make sure that the delivery must be attempted less than or within an hour.
  • You can also place orders according to your convenient time. Whether it is daytime or night, Postmates delivery services are 24×7, 365 days a year.

2. Store Owners & Merchants

Postmates possesses a partnership with merchants in order to avoid the delivery trucks running costs associated with the merchants. This is why customers are more than happy to pay a small fee rather than paying a monthly fee for using the delivery services of Postmates.

The mobile applications and website of these merchants and store owners provide Postmates an opportunity to promote their locations to the interested customers, which in turn helps in growing their popularity and revenue. Considering the below points:

  • Store owners can effectively use Postmates delivery platform for marketing and branding their services and products.
  • With the help of Postmates’ delivery services, the merchants and store owners can get goods delivered to their customers with an ease without maintaining a team of delivery persons.
  • In this way, due to the presence of Postmates’ delivery services around the city, store owners and merchants are serving their customers in a better way.

3. Delivery Service Providers

Postmates delivery service involves independent contractors for the purpose of courier delivery. Postmates enables the delivery persons to work as freelancers and provides an opportunity to earn a reasonable living wage.

According to the estimated calculation of Postmates, the delivery operators on average can have an opportunity to earn up to $25 an hour. Postmates is responsible for retaining 20% of the revenue from delivery services and sharing the balance 80% with delivery service providers. Some of the benefits of Postmates for delivery service providers are as follows:

  • Postmates allows flexible working hours to the delivery service providers by supporting and encouraging freelancing in goods delivery services.
  • With the help of Postmates, delivery service providers are able to receive 80% of the generated revenue from their deliveries.
  • Moreover, Postmates also supports delivery service providers by allowing them to choose their preferred mode of transportation for executing the delivery. For example, Walking, skating, riding a bicycle or a bike, scootering, etc.

How Does the Postmates Delivery Platform Make Money?

Postmates is one of the most famous goods delivery platforms that makes money in three primitive ways: with the help of Delivery Fees, Merchant Program, and the Convenience Fees. Along with these primary ways, Postmates is also responsible for earning money through several costs such as delivery fees and service fees, and through Postmates’ premium membership service, Unlimited.

So, let us understand all those ways with more clarity through which Postmates make money.


While completing orders through Postmates, it charges fees for placing the order, which is responsible for maximum revenue growth for Postmates.

A percentage of the sales price of the products is what a business receives at the start. However, this percentage varies according to the supplied products and the partnership agreement involved. For instance, a restaurant or cafe pays a commission of 20% at the time of selling food. However, a supermarket like Walmart would pay less commission because of the thin margins in the grocery industry.

There are various parameters that combine together to determine the compensation of a driver such as delivery speed, driver rating, and pickup time.

Postmates also makes money from “service fees.” This fee is based on percentage and is introduced for compensating the drivers and the company for additional services offered at the time of delivery like shopping grocery items from the shelves of the supermarket.

In addition to this, Postmates also charges a small fee for those orders that do not meet the minimum requirements and which are variable as per the location. The cost of each order is $1.99 for the cart.

Another fee is the “Cancellation Fee”, which is payable by the customers if they place an order and then cancel it. There are varying fees, which depend upon the number of orders, the status of the orders, and the merchant. The revenue of Postmates might increase more while using Postmates’ Blitz Pricing feature.

Delivery Fee

One of the unique selling points of Postmates as compared to any other on-demand delivery service is that it accepts orders from merchants who are not even partners.

Also, Postmates partners have a green checkmark along with their name, and deliveries to these partners would cost around $3.99, and if we talk about deliveries to everyone else, it would cost around $5.99–$9.99. 

However, the delivery fee is split into the ratio of 4:1 between the delivery employee and the corporation. Out of the total delivery fee, the corporation receives only 20% of the total price.

Blitz Pricing

Blitz Pricing is also known as Surge Pricing. The dynamic pricing system of Postmates allows it to increase the prices by more than ten times when the total number of deliveries exceeds the total number of couriers available, which is known as Blitz or Surge Pricing.


Postmates is responsible for offering various businesses and restaurants an on-demand, new, and the digital environment with the help of their partnership. The company can eliminate the processing fees of credit cards, can focus on their core business, and receive more orders because Postmates is responsible for taking care of the delivery.

Postmates possesses a variety of trading agreements with a large number of trading partners. This is why it is a common task for the company to charge a fee for orders that have been created with the help of its website.

In addition to this, Postmates pay 15% – 30% of the price of a product before taxes. And, Postmates determines the cost by partner-client agreements.

Although non-partner dealers will not get charged, they cannot get rid of a high customer service fee, which they need to pay in order to compensate.


There is an API, which Postmates has released in order to allow businesses to integrate the most advanced local delivery platform of the industry into their mobile applications. The API of Postmates also allows the partners to deliver their products inside the service areas of Postmates with the help of Postmates’ fleet.

For example, there are many businesses like Starbucks, Instacart, and Target that have adopted this  API for delivering their goods with the help of Postmates’ fleet of couriers.

In addition to this, these associations enable the organization to enhance the usage of its fleet and offer more money for it.

Postmates’ Unlimited Subscription

Unlimited refers to a subscription-based service of Postmates, which is responsible for offering enormous savings on delivery fees to clients. The following features are received by the customers as an exchange offer for paying the cost of $9.99 per month or $99.99 per year:

  • There will be no delivery fee for orders over $12.
  • Most of the Postmates events and freebies are based on first-come, first-served.
  • During busy hours, Blitz pricing will not be operational or charged.
  • Members often get exclusive and attractive offers.

An average saving of a Postmates Unlimited member would be around $185 per year. The subscribers of Postmates will have access to the network of Postmates of more than 600,000 restaurants and businesses. Since Unlimited is a subscription-based service, you can cancel it anytime at your convenience.


We hope that you will find this article helpful. After going through this blog, you will be able to understand the business model of Postmates and how it makes money. Some of the primitive ways of Postmates making money are Delivery Fees, commissions, partnerships, Unlimited, and more. And, due to its successful business model, Postmates is one of the most popular and growing delivery service platforms of today’s date.

MVP testing Strategies

How To Test An MVP?

Eric Ries is a famous American Entrepreneur, who is behind the growing popularity of a Minimum Viable Product (MVP) concept in one of his books “The Lean Startup”. He defines MVP as a newly launched and down-scaled product with limited features and functionalities. An MVP is responsible for collecting maximum validations and feedback from the users with less effort.

A Product is known as viable only when it fulfills some specific needs successfully in the market. The viability of a product also differs and varies according to the requirements of a product.

Though many developers, like you, are aware of the fact that a minimum viable product is not the complete version of the product, testing an MVP plays a vital role in inspecting some existing issues and fixing them for an MVP.

In this article, we have mentioned some of the best MVP testing strategies, which will help you in several ways to launch a perfect minimum viable product without any error or issues.

Table of Contents
1. Introduction
2. What is an MVP?
3. What Are The Different MVP Testing Strategies?
4. What are the Advantages of Testing an MVP?
5. Why is There a Need to Test the Minimum Viable Product?
6. Conclusion


Questions like “What changes can we implement to make sure that our product will be successful?” can be answered and solved only after collecting the  feedback from the user of a specific application. While designing a minimum viable product, it is quite essential to test and analyze the feasibility of your app’s concept and idea along with fulfilling the requirements of the customers. After spotting and defining the problem or error successfully, coming up with the best possible solution would be the next important and logical step.

Although you research deeply for a project along with looking for a competitor’s product as well, testing your MVP will be one of the most critical and important steps before the launch of your limited featured application.

Creation of an MVP is less risky and more affordable. When you adopt an impeccable testing approach, you can transform your minimum viable product into a scalable, robust, and powerful product.

A well-defined approach for testing an MVP includes various major minimum viable product testing strategies. We have explained some of the top MVP testing strategies in order to get the most desirable and efficient product.

So, let us hop in!

MVP Infographic

What is an MVP?

Defining MVP

MVP is the short form used for minimum viable product. It is a testable version of your final product with limited features and functionalities that are responsible only for attracting early adopters of your product and validating the idea of the product. The primitive reason behind creating an MVP is to understand the relevance of the product and how viable it will be among the users.

What Are The Different MVP Testing Strategies?

There are a number of MVP testing strategies available in the market. Here is our list of top testing strategies for your minimum viable product.

1. Customer Interviews

Customer interviews are responsible for collecting valuable information about any problem, which your product can solve. An interview must explain its central value rather than selling the product. In this way, we can make a list of all problems that our product solves and show it to the customers. We can also ask them about their opinions and categorize the existing issues. These interviews play a vital role in providing you the necessary information. Also, if you realize that the problems, which were identified earlier are not important any more for the customers, you will still have the data handy in order to help you create an impeccable proposal.

2. Crowdfunding

With the help of a crowdsourcing or crowdfunding approach, you get enormous chances to  invest in your startup. It also allows you to check the appealing status of your business’ central idea and MVP.

When it comes to choosing a crowdfunding route, your primitive task is to select a preferred platform such as Kickstarter, Patreon or IndieGoGo, which will help you in presenting the central idea of your product. You should also analyze the crowdsourcing campaign after its launch. If you observe that the backers are interested and you also receive investment, then, it is for sure that your idea is appealing and acceptable by the market.

3. Pre-order Pages

Pre-order Pages is another flawless test available for your minimum viable product, which is somewhere similar to the crowdsourcing MVP test. It allows you to present the product in front of the customers with an aim to allure them to pay out for the product even before the creation of it.

For example, Oculus Rift is one of the best virtual reality gaming kits that launched a pre-order page before the beginning of its production for its development kit. After that, several projects start as pre-orders on Kickstarter. In this way, you can analyze the existing demand for your product that you are willing to develop. This test also gives you an indication about your project, whether to continue or discontinue.

Despite everything, there are some users who might not be willing to invest their valuable money on the product, which is about to launch or has already been introduced in the market. Therefore, the product’s presentation should be appealing and attractive. App developers create descriptions and mock-ups of the product for validation.

4. Landing Pages

This is another efficient MVP testing strategy. Landing pages refers to those pages where you can showcase the core features of your product or brand and prompt the visitors to sign up. A landing page also plays an important role in showing you the interest of the potential customers by their way of behaving and interacting on the page.

While creating a landing page, you should always use analytics tools in order to track the visitors on your page. For example, analytics tools such as Google Analytics, CrazyEgg, KISSmetrics, and many such would be very helpful. Additionally, it is a fantastic way that allows you to test an MVP product against the expectations of the customers from the existing product in the market.

5. Digital Prototypes

You can use Wireframes, prototypes, and Mockups in order to demonstrate the functionality of a product in an efficient way that impersonates the exact usage. These prototype minimum viable products vary from low-precision sketches to complicated “dummy” apps, which are responsible for showing the user experience as a demo.

With the help of combined wireframing and tools used for prototyping such as UXPin, you can express anything you are willing to develop and share your central ideas with the team transparently.

6. Explainer Videos

In order to take complete advantage of the videos for engaging your customers is a perfect way for testing a minimum viable product. You can make a short duration video explaining your MVP product to the target users. It is responsible for demonstrating to the customers how they will use the product and how it will be able to resolve their primitive points. This practice helps efficiently in increasing the number of users even before launching the product.

For example, Dropbox, which is an hassle free tool used for sharing files, is a faultless example who used explainer video in order to test their minimum viable product and succeeded at the end.

7. Piecemeal MVPs

Piecemeal MVPs is one of the best MVP testing strategies that use a combined technology for creating a demo of the products through existing tools. Rather than investing your money and time into developing anything on your own, create a minimum viable product with the help of other existing services and platforms.

For example, Groupon is an ideal case of a piecemeal MVP. First, It was created on WordPress, AppleScript, and Apple Mail, which created manual PDFs because the orders were received from the website. Hence, the cost and effort of creating an MVP is affordable and worthwhile.

8. Ad Campaign

Ad Campaigns are another comprehensive tool for market research. Make sure that you use this tool perfectly for better results. Ad campaigns are quite similar to the landing pages. You can take complete advantage of social media channels with the help of ad campaigns for highly helpful analytics.

Running a campaign can help you in providing statistics such as conversions and click-through-rates that can prove to be valuable and important information for determining how your product will run and what it can be. With this MVP testing strategy, You can show the ads to your targeted audience as per their gender, age group, interests, and location.

9. Blogs

Blogs also play an important role in testing your minimum viable product by validating your central ideas with your target audience with a minimum effort. A perfect blog must include two-way communication. Therefore, it is a great platform for building momentum and collecting the feedback of the customers in the development process of an MVP. Moreover, blogs are also responsible for serving as early prototypes of the product.

10. Paper Prototypes

Another popular MVP testing strategy is Paper Prototypes, which is somewhere similar to Digital Prototypes, except the fact that these are physical. Physical prototypes are either paper sketches or made of cutouts for demonstrating your product and the product’s user experience. The primitive advantage of paper prototypes for testing a minimum viable product is that any member of your team can use it, from product managers, investors, end users, to graphic designers. Additionally, paper prototypes need very few explanations because it provides you an exact product representation.

What are the Advantages of Testing an MVP?

Testing a minimum viable product is advantageous and some of the major benefits of MVP testing are as follows:

  • MVP testing is a cost optimizing process for overlooking the functionalities and features of a product.
  • MVP is responsible for representing an opportunity to gain the product’s validation by a customer.
  • MVP tests also determine the product’s technical elements.
  • With an MVP model, you can test large-scale unfinished products efficiently.

Why is There a Need to Test the Minimum Viable Product?

It might be a risky idea to launch your product without testing the central idea of it. The tests result of an MVP and the feedback of the users play an important role in making you understand if it is worthwhile creating the project. After successful tests of your minimum viable product, you can get the following results:

  • Implementable changes to the strategy of testing
  • Current product-related right and appropriate decisions
  • Lower mistakes
  • Improvement of the product
  • Cost-efficient as compared to a complete product launch


We hope this MVP testing based article will help you in understanding the advantages and needs to test the minimum viable products before their launch. After going through this blog, we have concluded that a minimum viable product is not the final product but it is a part of final product development.

Building and deploying an MVP is a flawless approach to test the central idea of a product in its initial phase. You can choose any of the MVP testing strategies that we have mentioned above or their combination to successfully test your minimum viable product according to the needs of a product. If you still face any issue, please feel free to contact 4 Way Technologies, a leading MVP testing services providing company.

Publishing App On Play Store

How To Publish An App On Google Play Store?

4 Way Technologies, a leading Android app development company offers enormous Android-based app development services. The mobile app developers here are highly skilled and provide robust, scalable, and intuitive mobile applications, which are Android-centric.

When you are done with the development process of an application, there will be a requirement of submitting the application to Google Play Store in order to publicly publish your product globally. The publishing process of an app might be tricky for the first time for you.

But, there is no need to worry.

We are here to help and guide you through various steps in order to make the releasing process of your application on the Google Play Store a bit easier.

This article deals with the step by step process of publishing an Android application to the Play Store.

Table of Content
1. Introduction
2. How To Submit An App To The Google Play Store?
2.1. Creating A Developer Account
2.2. Creating A Google Wallet Merchant and Linking it to the Developer Account
2.3. Uploading The Application On The Google Play Store
2.4. Uploading APK or App Bundles
2.5. Preparing App Store Listing
2.6. Adding the Correct Content Rating
2.7. Selecting a Distribution and Pricing Model
2.8. Publishing the App on Google Play Store
3. How You Can Get An App Featured On The Play Store?
4. What Necessary Steps You Should Follow After Submitting The App?
5. What Is The Total Time That An App Takes To Publish?
6. How Much Is The Cost For Publishing An App To Google Play Store?
7. Conclusion


Smartphones play a vital role in our day-to-day lives. This is the major reason behind many entrepreneurs and startups opting for mobile app development for almost everything. Most businesses and even retail or several other stores are using mobile apps for continuous engagement of their audiences. Which is why many individuals like you, are very anxious to launch their own mobile app.

Now, after the successful mobile app development, you might wonder, how to publish the app on the Play Store?

Well! This tutorial will help you step-wise to submit the application to the Google Play Store. This is because the Play Store is the most preferred platform in order to reach and engage a number of users.

So, let us hop in!

How To Submit An App To The Google Play Store?

Now, let us follow the below steps in order to publish your app on the Play Store. You must also ensure that you follow the right flow and process for hassle free and quicker publishing of the app.

STEP 1: Creating A Developer Account

In order to put an application on the Google Play Store, you must sign up for the Google Developer Account. There are four primitive steps that you need to follow for creating an account, which are as follows:

  • Go to the Google Developer Console by clicking on this link.
  • After this, sign up with the Google Account associated with you.
  • Now, accept the agreement for developers.
  • In this step, there will be a need to pay $25, which is a one time registration fee.
  • Now, complete the entire form by filling all the credentials of your account.

STEP 2: Creating A Google Wallet Merchant and Linking it to the Developer Account

Google Merchant and Developer Account Linking

In this step, you will need a merchant account in order to receive all the payments processed by the users for in-app purchases and downloading the app.

The following steps will help you in creating a Google Wallet Merchant, which are the must-follow steps prior publishing the application on the Google Play Store:

  • The first step involves logging into your Google Developer Account.
  • Go to “Menu” and click “Reports”.
  • After this, click on Financial Reports.
  • Now, select “Set Up a Merchant Account”.
  • Fill in your business credentials.
  • Finally, Click on the Submit button.

After clicking on “Submit”, your developer account will be linked to the merchant account.

STEP 3: Uploading The Application On The Google Play Store

After succeeding in the developer-merchant account linking process, you will get the access to upload the app on the Play Store.

The following steps will help you in creating a new app for App Store Listing:

  • Go to Menu, and click on All Applications.
  • Now, select “ Add a New Application”.
  • From the drop down menu, select the default language.
  • After this, name your application with less than 30 characters.

Now, here you will get two options to submit your application on the Play Store. Either you can prepare Store Listing or upload the Android Package Kit (APK).

STEP 4: Uploading APK or App Bundles

APK Files Upload

APK is the short form that we use for Android Package Kit, which is an Android file format responsible for storing, distributing, and installing applications on Android mobile devices.

There are two ways of uploading the APK. You can do this either by navigating and browsing or by drag-and-drop method into the box.

Follow the below steps to upload the APK file:

  • Go to Menu, and click “Release Management
  • Click on “App Releases
  • For the first release, select the release type from a closed test, production release, internal test, or an open test.
  • Now, you need to click on “Create Release

After following these steps, you will be required to follow the on-screen instructions in order to upload the APK files.

Important! If you have created an MVP (Minimum Viable Product) app and want to test it among a limited number of users, selecting from an internal test, open test, or closed test is the preferred way. On the other hand, if you are willing to test your application among mass audiences, then choosing Product Release is the recommended way.

STEP 5: Preparing App Store Listing

App Store Listing

In this step, you need to fill all the necessary information of your application in order to upload it on the Play Store. You can also save your form as a draft and complete it later. Also, do not forget to get in touch with your branding or marketing team for creating the perfect app profile as per the requirements of your business.

The following steps will help you in creating the appropriate app profile:

  • First, add the title of your applications, which must be less than 50 characters.
  • Then, add a short description for the app, which should not exceed 80 characters.
  • Now, add a full description for the app within 4000 characters.
  • Also, do not forget to add the screenshots, videos, graphic content, icons, and images of your application.
  • Add the app translations in different languages. Either you can purchase them or add your own version.
  • Ensure relevant category and type for the categorization of your application.
  • Add your correct contact details for quick contactability of the users. Including the email address is mandatory. However, adding your website and phone number is your choice.

From the user’s perspective, the informational detail that you will enter is responsible for creating the persona of the application. It plays an important role by helping the user in deciding if they should download the app. So, you must fill this information carefully.

STEP 6: Adding the Correct Content Rating

Content Rating

If you skip rating the content correctly, there is a high probability of getting your app removed from the Play Store. Follow the below steps to rate your content:

  • Go to Google Play Console
  • Now, go to Menu, and click “Store Presence
  • Now, you can rate from here.

The rating plays an impeccable role in engaging a large number of relevant users to the application. However, make sure that you provide the right rating and accurate information. This is because, providing the false rating or misguiding the users might end in getting the application removed or suspended from the Play Store.

Just a few more steps and you will be able to efficiently publish your app to the Google Play Store!

STEP 7: Selecting a Distribution and Pricing Model

Pricing and Distribution Model

Now, in this step you will get two options to publish the app. Either choose the paid version or free version of the app to be published. One thing is to make sure that Google Play Store only allows you to change the paid version of an app to the free version after publishing. Which means, if you have submitted the app with its free version, you will not be able to change its version to free after that. So, when it comes to choosing the pricing model, be careful!

Now that you have wisely selected the pricing model, let us quickly discuss the selection process of the distribution model.

Here you can either choose the preferred specific countries or choose all countries for the distribution of the application. Also, you can select specific Android devices and programs for the application.

STEP 8: Publishing the App on Google Play Store

Publishing Your App

This step primarily deals with the reviewing and cross checking of all the above processes that you have gone through. Make sure that you have not missed a single step and completed the process accurately before you finally click the “Publish Your App” button.

Here you will get the information about any missed information, errors, or any other warnings that may cause interruption in the app publishing process. Just go through and review all the necessary information carefully and wisely.

Alas! You have successfully published the app in all the selected countries.

After following the above steps carefully and publishing the app on the Play Store, it is high time to think about how to make the app popular and get it featured. Some practices can help you in getting your app featured on the Google Play Store such as working on the recently launched or trendy technologies, visual designing, localization, and more such.

Getting your app featured can provide various benefits to the application and helps in increasing the number of users to the application in numerous ways.

What Necessary Steps You Should Follow After Submitting The App?

Right after submitting the app to the Play Store, you might wonder, What next?

Well! We have come up with this solution as well.

You can involve in practicing the following steps in order to make your app globally attractive and user-centric:

  • Promoting Your App

In order to quickly make your application popular, there is no other medium as fast as Social Media. According to a research conducted by Global WebIndex in October 2021, more than 57% of the world’s population is involved in Social Media, and these stats easily explain the power of Social Media. Some of the most popular Social Media platforms are Instagram, Pinterest, Facebook, and more. In this way, if you promote your app on these platforms, the chances of more downloads and user engagement will efficiently increase.

  • Practice App Update and Maintenance

After publishing the app, there is a need to update and maintain your application consistently for the betterment of the app. By fixing several bugs and issues and implementing regular updates will efficiently help you in keeping your app healthy and maintained.

What Is The Total Time That An App Takes To Publish?

The time required to publish an app on the Google Play Store is not fixed. Although the app publishing process through Play Store Console is quicker and easier, the time duration required by the app to get selected and reviewed varies. It can take from hours to a few days. This means after publishing the application, you should wait patiently for some time.

How Much Is The Cost For Publishing An App To Google Play Store?

The cost of putting an application to the Play Store is $25, which is a one time registration fee that you need to pay for the first time while publishing the app. After this, all the apps that you will submit to the Play Store will be free of cost.


We hope our article will help you in submitting an Android app to the Google Play Store by following all the mentioned app publishing steps in the correct flow. After uploading the app successfully, you should plan about the maintenance and upgrades of your app, which is a wise practice to keep your app live on the Google Play Store. Also, adopt attractive branding strategies to engage a mass audience to your app.

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