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Top Must Features in News & Media App Your Developer Should Know

Gone are the days when people waited outside their homes to get a copy of the newspaper from the delivery boy. It was because those were the days when newspapers were the only sources to know what is going on in the world. But things have changed today. Initially, it was the TV news that changed things. People have no time to read the news elaborately from newspapers. They want everything to be short.

In this article, we have discussed some of the top features that a popular news or media app must possess.

Table of Contents
1. Introduction
2. What are the Key Features That a News and Media App Must Have?
3. What are the Types of News Apps?
4. Conclusion


The news apps are very popular and are sure to gain more popularity in the coming days. Data shows that more than 70% of Americans read the daily news from apps. Moreover, yet another data shows that there is a sharp decline in newspaper sales in countries like India, France, and Britain, etc. Hence, if you are considering the option to develop a news app, it is certainly a good idea. 

Before starting, you should know the top features your news and media app should have. 

What are the Key Features That a News and Media App Must Have?

Here are some must-have features in a Media and News app:

1. Easy Login

Users will look for easy access. So, if your app asks for details and passwords every time they log in, then they will get annoyed. So, the best option is to have a login to the facility through social media accounts.

Moreover, initially, every first user has to register in the app. Make sure the registration is not very lengthy and does not ask for too many details. Time is very precious in this fast and competitive world. No one will have the patience and time to fill out long forms.

2. Profile

The user has to create a user profile by filling in all essential details. The customers will be impressed only if the feature allows them to choose the genres they prefer and their interests besides the basic details. Moreover, the profile feature should also have the facility to manage accounts.

3. Unique UX/UI Design 

UX/UI design of an app is as important as the cover of a book. Therefore, it should be attractive, interactive, and enticing. All apps should be user-friendly and easy to navigate. This applies to news and media apps too. If you want to attract more users, then your app should provide a great reading experience and should be easy to navigate. 

The menu must not be complex. It should also be in the right place. The perfect position for the navigation menu is just above the content and below the header. Moreover, the design should be responsive, making the home page look attractive and user-friendly on all devices like laptops, mobile phones, and tablets. Additionally, it would be good if it enables both vertical and horizontal reading.

4. Breaking News 

A newspaper has the headlines on the first page. A news TV has the important news scrolling at the bottom as breaking news. People expect to see the important current news immediately. So, this feature is important. Breaking news can be in the form of push notifications too. This will capture the attention of the users instantly. 

5. Different Sections 

In a newspaper, some love to read the sports page first and some prefer to read the finance page first. Similarly, news apps should also have different sections. Your app should have as many categories as possible. The categories include sports, politics, lifestyle, entertainment, finance, technology, and others. 

This feature will also help in personalizing the interests of the users and let them read the news they like. News is updated almost every second and the news should appear in the right category. It would be a big blunder if the news appears in the wrong category. So, the feature should be developed perfectly by the developers. Make this clear to your developers.

6. Engagement

This feature allows the readers to discuss news. This is essential because news apps need a commenting system to make them more interesting. However, you should remember that the comments can turn out to be abusive and rude. So, don’t forget to add algorithms that will allow you to remove or block abusive comments. 

The most common engagement tool is the option of sharing the news on social media. Automatic login through social media accounts improves engagement. Today, people love to share images, stories, reels, and many more on social media. Likewise, they will enjoy sharing the news that they liked. So, you should make sure your app has a sharing option.

7. Live News Streaming 

This feature is important because it increases the visibility of the app and will also keep the users aware of the latest news. Breaking News is a very important and must-have feature of a news app. The feature should update the news every passing minute. This will give an edge over the other news apps. If your app is the one that breaks the news first, more users are likely to use your app.

8. Introducing Audio and Video

Sometimes, users may not find time to read the news in detail when they are busy or driving. So, adding audio and video can be very beneficial. When they are driving, they can listen to the news or they can watch videos while relaxing. This will attract more users.

9. Customized Setting 

The users love this feature because it allows them to schedule notifications, adjust fonts, read mode, and many more. As it improves the overall reading experience, this feature is a must. It should allow the users to customize their homepage to suit their requirements. It should give them the power to select contents, topics, and sections according to their preferences.

10. Offline Viewing 

Most of the apps need internet access and can be viewed only online but adding offline access can be a big plus to your app. This is also referred to as smart viewing. This will increase your user base as well as your revenue. This is also called intelligent filtering. All you have to do is to enable saving in the cache. Then the viewers can view the news even if they are offline. This feature also helps in data saving.

11. Search Feature 

All good news apps have the search and filter feature. The search feature should be easy to use. It should allow the users to find their favorites quickly and easily. The search and filter feature allows the users to search for information of interest according to specific parameters and criteria.

12. Personalized Feed

The categorization of news and the search options do help in quick access to the favorite news but a personalized feed is still better. When your news app has this feature, the user doesn’t have to search separately every time he logs in. 

Improved technology like Machine Learning enables the developers to develop personalized settings. With the help of a personalized feed, the app can analyze the preferences of the users and customize news feeds. This feature makes it convenient for the user to get easy access to news of their choice.

13. Feedback

You should provide a feedback feature in your app. Feedback is important for all types of mobile apps because it helps to improve the user-friendliness of the app. You can add more interesting features and delete the unnecessary ones based on the users’ feedback.

14. Monetary Feature

The monetary features are significant for all apps and a news app is no exception to this. There should be a provision for advertisement. The advertisement should be placed in the right spot. This is crucial because if it distracts the user, he is sure to get annoyed. So, they should be placed correctly and should never be obtrusive. The sidebars at the right and left are generally the best spaces.

15. Premium Subscription

Yes, ads popping up can be annoying. Many people may not like the idea of ads when they are reading the news. To solve this issue, you should provide an option of premium subscription that is ad-free. However, it is not necessary that your app should have this feature in the initial stages. You can add this after developing a strong customer base.

16. Language Availability

Contents today are going local these days. So, if you want to increase the readability of your app, you should make sure your app is multilingual. However, using translator tools to translate news is not advised. 

The translation should be done by a team of writers and journalists of various languages. Research points out that multilingual apps have three to four times more reach than a single-language app.

17. Display of Reading Time

If the news articles have the estimated reading time, it will be an added advantage because the users can decide if they want to read the full article or not. This is a good option for boosting the user experience. Better user experience is always important for the success of any app.

18. Push Notification

Push notifications are useful and effective to keep the users interested and intrigued. Yes, it is true. However, irrelevant notifications can cause adverse effects. So, the push notifications should be adaptive. It means the users should get notifications in their preferred genre. This improves user engagement.

The above-mentioned features will make your app interesting. However, if you incorporate lots of features, the cost of your mobile app development. If budget is not an issue, you can go ahead and include as many features as you want. On the other hand, if you have a limited budget, then you should include the most important apps. 

Important! From the admin point of view:

The app should have a powerful CMS or Content Management System. This helps the admin to manage the app systematically. The app should allow the admin to conduct opinion polls and make changes based on the feedback received from users.

What are the Key Factors Determining the Success of a News App?

It is not only the features that determine the success of a news app. There are also other factors. They are:

  • Fast loading and tough to crash

The app should load in just a second. Otherwise, the users will lose their patience. Moreover, the app should not crash. Furthermore, it should not consume a lot of battery power. It should be battery-friendly.

  • Innovative and unique

You should capture the attention of the users. There are many news apps in the market. It will not be successful unless it is innovative and unique.

  • Regular updating

If you want to succeed you should update the features of the app regularly. If you don’t update your app, it may cause negative effects. Release app updates regularly to keep the users interested and fix the bugs.

  • SEO 

Search Engine Optimization is not only important for a website but an app too. You don’t need SEO experts to improve the SEO ranking of your news app. All you need is high-quality content. If your content is of high quality, your app will automatically have a good SEO ranking. 

  •  Multi-language availability 

All contents including the news content are going local these days. So, if you want to increase the readability of your app, you should make sure your app is multilingual. However, using translator tools to translate news is not advised. The translation should be done by a team of writers and journalists of various languages. Research points out that multilingual apps have three to four times more reach than a single-language app. 

  • Analytic tools

Technology has made analysis easier. Use the tools to find what the users like the most and make sure you give the users what they want.

What are the Types of News Apps?

Moreover, before starting to develop your news app, you should know that there are two types of news apps. One is the news aggregator app and the other is the news-based mobile app. 

  • News Aggregator App 

This is the most common app for news. In this app, all news from regional to international news is covered. These apps even cover local festivals and shows. All you have to do is to make a few clicks and you will get access to all the news you want to know. This app can be either free or paid. Anyone can develop this type of app. 

  • News Based Mobile App 

People already in the media and news industry develop this type of app. For example, newspapers like Indian Express and Times of India, etc. have an app of their own. Having a mobile app helps them to increase their readership. Moreover, as they are familiar and trustworthy names in the news industry, they get more users. 


Your news app should be innovative and informative if you want it to get many users and get revenue. Hence, you should take utmost care in building it. Hire a mobile app development company. Make sure they make your app appealing. First, decide what you want and ensure you get them all. The secret of the success of your news app depends upon the features of your app.

How To Start A Streaming Service

How To Start A Streaming Service?

4 Way Technologies, a leading custom software development company offers impeccable and intuitive live streaming app development services as per your requirements. They have an extremely talented team of mobile app developers who are proficient in delivering attractive and powerful applications within the given timeline.

Online streaming services play a vital role in today’s tech-driven world by allowing you to watch anytime, anything, on almost all the smart devices available in the market. According to Grand View Research, the size of the video streaming market is globally expected to reach $224 Billion by the year 2028.

There are a number of online streaming applications that have captured the market efficiently such as Netflix, Amazon Prime, Hulu, etc. If we talk about Netflix, it is a leading video streaming application with a list of more than 110 million paid subscribers in the United States of America only.

In this article, we will take a look at how to create a live streaming app along with looking at some important information about the growing mobile streaming industry before comparing apps for broadcasting and watching mobile video content.

So, let us dive in!

Table of Contents
1. What is a Live Streaming App?
2. What are the Types of Streaming Applications?
3. What are the Considerable Factors While Creating a Streaming App?
4. How to Start a Streaming Service App?
5. What are the Key Features of a Streaming App?
6. Conclusion

What is a Live Streaming App?

A live-streaming app is an app that allows users to record and broadcast video simultaneously. Such apps have grown in numbers in recent years, thanks to high-speed internet and advanced camera technologies.

These apps have fueled influencer marketing, entertainment, business marketing, and the way people interact over the internet. The following are some of the live streaming apps that are highly popular amongst users:

  • Twitch
  • Netflix
  • Facebook Live
  • Periscope
  • Douyu

Facebook Live is well known for its Live calling features. On the other hand, Twitch is a well-known platform for gamers to broadcast their gaming sessions. Additionally, Douyu is the Chinese alternative version of Twitch, which boasts a higher number of active users.

What are the Types of Streaming Applications?

There are a number of different live streaming apps floating around the various popular app stores. So if you plan to find out how to create a live streaming app, we suggest finding out what kinds of video streaming apps there are:

Live Broadcasting Apps

It is one of the most popular types of streaming media. This is when you watch videos in a real-time mode. It’s recorded and broadcasted simultaneously. You can build a live streaming app that broadcasts how users play games(Twitch), how they talk about different things, or even how they simply answer questions online(Periscope, Instagram Live, Facebook Live). The most popular live streaming apps are Facebook Live, YouTube Live, Livestream, Periscope.

Audio Streaming

In this type of streaming media, the principle is the same that users can listen to music without downloading it. Everything is simple. Pandora, Spotify, Apple Music are the most popular music streaming services you can find today.

Video on Demand Streaming (VOD)

This one makes it possible for users to watch TV series and movies without downloading them on devices. However, a distinctive feature is that they can pause content, resume, and rewind it. As a rule, users have to pay for a subscription to have access to the content. Netflix, Hulu, and Amazon Prime Video are leaders in this area.

TV Live Streaming App

The final streaming type that allows users to watch TV online. But, when they switch to on-demand video streaming services, they lose their favorite TV shows, sports channels, series, and so on. That’s why companies create live streaming apps with TV broadcasting. Hulu, Youtube TV, Amazon Prime Video are video on demand platforms but they also have plans for TV live streaming.

What are the Considerable Factors While Creating a Streaming App?

There are 4 key factors that you must consider before creating an online streaming service: market niche, platforms, monetization strategy, and license. This will help you in defining the project goal, target audience, and the way how you will make money with your video streaming app. A license is required to ensure compliance with the law.

1. Defining the Market Niche

To create a successful application, you should choose a niche on the market. Apart from on-demand video streaming service, there are many other options. Will you provide users with live broadcasts of sports events or show them world-famous cartoons, it depends on your interest.

Here are the types of content that you can stream:

  • News
  • Sports events
  • Video games
  • Personal content
  • Cartoons
  • Educational content
  • Live tours
  • Events such as meetups, conferences, speeches

2. Operating Systems

Although a top priority is to create a streaming service application, consider building your product for iOS and Android, too. This will help you in attracting more customers while increasing their satisfaction.

It is suggested by the following: first, build a web solution and analyze user feedback that you can collect through reviews, comments, social networks, polls, surveys, etc. Then, if based on user reaction you see that many people really want to have a smartphone app, you will launch a mobile version, too.

3. App Monetization Strategy

Integrating the right monetization model is a critical issue to generate profit and not to disturb the user experience. While Netflix provides paid subscription, there are plenty of other monetization strategies that you can choose between.

  • Advertising: Display ads and charging companies for placing them inside your video streaming app.
  • Freemium: Some content is available for free but users have to pay in order to access exclusive videos.
  • Ad Blocking: As multiple ads can disrupt the user experience, you can charge customers for blocking them.
  • Paid Subscription: One of the most popular strategies in video streaming solutions. To access video content, users make payments on a weekly, monthly, or annual basis. You can offer a free trial as Netflix does, so that people can try your product first.

4. Content License

In order to distribute content, every organization should ensure law compliance. You should buy a license to meet the required standards and stream videos. You can acquire a license by:

  • Directly contacting the copyright owner.
  • Renting the desired content from a distributor who has the right to provide such licenses.

You can use both options to meet user demand. Additionally, think about purchasing exclusive rights for streaming certain TV shows, films, or series. No other website or application will be entitled to show them, which means that you will have more loyal customers.

How to Start a Streaming Service App?

There are enormous steps that you need to follow in order to create a powerful streaming services app of your own.

STEP 1: Finding the Niche

The first thing to do is to decide what content your app will stream to users. To give you a clue on profitable steaming niches, we have mentioned some key ideas below:

  • Entertainment. Netflix and HBO show us that entertainment streaming services are very profitable. The audience is big enough to accommodate a new streaming provider. 
  • Fitness. Fitness is another prospective niche for VOD services. People would love to pay for a subscription to have access to fitness-related videos anytime. Besides, you can add different video categories, like yoga, dance training, or a healthy diet to enhance a wider audience.  
  • Education. Nowadays, people are more likely to watch “How to” videos, rather than reading tutorials and instructions. Moreover, you can choose from many sub-niches, like magic tricks, cake making, or even origami to attract a specific audience.

STEP 2: Deciding the Availability of Content

As the content is the basis of your on-demand streaming service, you need to determine what your content will be.

  • Would you use videos from other distributors? 
  • Or, would you want to create your video content? 

If you want to cooperate with video distributors, you need to get a license for public performance. There are two ways to deal with that:

  • Renting a movie from the authorized distributor with licenses
  • Contacting the copyright holder

Both options are great, and the choice depends on the goals of your business. If you choose the first option you might contact one of two leading authorized distributors or movies and T.V. series in the USA:

  • Motion Picture Licensing Corporation (MPLC)
  • SWANK Motion Pictures

STEP 3: Choosing the Model of Monetization

For an on-demand video service you can opt between three methods of video monetization:

  • Pay-Per-View: It is the most straightforward pricing scheme which means the user pays for each video to watch. You can apply this model if you want to develop a platform to broadcast concerts, trade shows, conferences, or sports events, like boxing and MMA.
  • Advertising: You can charge other companies for running video advertisements on your platform. Still, this monetization strategy would only work if your platform will become famous among users.
  • Subscription: As you remember, Netflix uses this exact monetization strategy. Besides, the subscription model is used by a third of professional broadcasters. Subscribers are charged a monthly fee to receive access to a content library. You can use this monetization technique if you will regularly release new content on your platform.

STEP 4: Analyzing the Requirements of Your Streaming Service App

You will be needed to maintain a balance in the following performance characteristics for efficient working of your video:

1. Speed of the Internet

Internet speed impacts the platform’s ability to stream on-demand videos. The minimum internet speed to stream standard definition movies is more than 2 Mb/s (megabits per second). But to broadcast HD, 3D or 4K, your Internet speed must be much higher. Let us check the Netflix example.

2. Computing Architecture and Cloud Hosting

For keeping video content we recommend using cloud hosting platforms since cloud hosting has the following advantages:

  • Cloud hosting platforms are flexible and increase the amount of space automatically. 
  • Such platforms allow quick access to video content 
  • Cloud hosting platforms are cheaper than hard drives

An on-demand video platform requires complex architecture. As your business develops, the complexity of your architecture will only increase. Subsequently, you need to think about your platform scaling from the very beginning. In this way, you can avoid complex data migrations.

Moreover, you can use cloud computing capabilities for many operations, including:

  • Search engine
  • Recommendation system
  • A\B testing
  • Streaming service
  • Caching architecture 

3. Network Connectivity

Even if your online streaming platform doesn’t grow quickly, consider that it will scale up in the future. To achieve this, you need to integrate a content delivery network to your service. The content delivery network (CDN) broadcasts videos to subscribers via a server network. CDN turns your streaming app into a scalable system to handle significant traffic.

4. Security

You need to consider content protection from unauthorized access across customer devices. To ensure that your video streaming service is secure, consider the following:

  • Network background provides 24/7 monitoring and content availability in the case of server failure.
  • Token security prevents access to the videos of a 3rd-party source without your approval.
  • Domain restriction locks content to a specific domain. Thanks to this feature, other users cannot see the embedded link in the source code and insert it into another platform or website.
  • Geographical restriction excludes specific locations due to licensing agreements.
  • Watermarking provides an extra level of live stream security. Thus, you maintain the rights to your content.

5. Payment Gateway

In order to provide your subscribers with various payment options, you can use the following popular payment solutions:

  • Stripe, which supports subscription services, has premade UI components and an API-first approach to customize the payment gateway for your platform. 
  • 2CheckOut, which supports payments via Visa, Discover, MasterCard, JCB, PayPal, or other credit/debit cards.
  • PayPal Payments Pro, which allows you to create and host your own checkout pages for complete control.
  • Braintree. This payment gateway operates in over 40 countries and accepts payments in more than 130 currencies.

STEP 5: Creating an On-demand Streaming Service MVP

The last part of our article on how to start a streaming service is the development stage. During this stage you must clarify functional and non-functional requirements, set timelines, think about the design, and so on.

Moreover, Pay extra attention to your proposed platform design since a number of user experiences are the key to the success of the streaming service app. The platform needs an intuitive user interface. Thus, users can easily navigate films and shows, create “lists,” search by genre, actor, director, and so on.

STEP 6: Gathering the Feedback

After the MVP launch, you need to gather user feedback from your platform. First, you need to find out how they like the existing features. Then, you can ask them what features they would like to add to your on-demand video service. This step will help you to understand the experience of real users with your service. You can gather user feedback in several ways:

  • Email survey.
  • Social media. 
  • Pools. 

Alas! We are done with the development part finally.

Now, let us move ahead and understand some of the key features of a streaming service app.

What are the Key Features of a Streaming App?

Here are some of the important and must-have features that a live streaming app must possess:

  • User sign up/sign in – A simple registration form for the users to create an account and log in to the app with the credential. 
  • Live Streaming – Allows the user to record and broadcast a live stream to members who have subscribed to his/her channel or the public.
  • Search – A search box that lets users search content by topic, popularity, trending, channel, location, or interests. 
  • User Profile – Show the user’s personal info and profile picture to friends and subscribers.
  • User Gallery – Store and organize recorded videos on the user’s profile. 
  • Commenting/Rating system – Live streaming apps thrive on social engagement. Therefore, it’s important to include a commenting/rating system to allow users to leave feedback on the video.


We hope that you will find our article helpful if you are a professional streaming service app developer or even at a beginner level and planning to develop your own live streaming application. Now, you will have a better idea of which platform is most viable for streaming content and the process it takes to build a live streaming app.

Develop A Ride Sharing App

How To Develop A Ride-Sharing App?

When we talk about a ride-sharing app, the first thought that strikes our mind is some of the famous applications available in the market of ride-sharing apps such as Uber, Lyft, BlaBlaCar, and more.

Being a developer, you might want to develop your own ride-sharing app after analyzing the increasing demands of these apps. In fact, according to a report by Statista, the market valuation of the global ride-sharing app has reached $117 billion this year.

The concept of ride-sharing applications is now very popular amongst the masses. But, before diving into this industry, it is necessary to understand or have basic information about it. Therefore, we have researched the below-given facts.

  • As mentioned in Statista and Wikipedia, the revenue of Lyft company is around USD 2.3 billion (2020).
  • As per Statista, the revenue generated by the Uber app is around USD 11.1 billion in the year 2020.
  • As per the report of MarketsAndMarkets, the global rideshare market is estimated to grow at a CAGR of 16.6% percent. The market value of ride-sharing is projected to reach $185.1 billion by 2026.

From the above statistics, you must have noticed the outstanding growth of ride-sharing apps. This brings an opportunity for all the entrepreneurs who want to build a ride-sharing app. Now, let us go ahead and understand the step-by-step development process of a ride-sharing application along with its developing costs.

Table of Contents
1. Introduction
2. How Does a Ride-sharing App work?
3. What is the Technical stack Needed for a Ride-sharing App?
4. What Are The Key Features of a Ride-Sharing App?
5. How to Develop a Ride-Sharing App?
6. How Much Does It Cost to Develop a Ridesharing App?
7. Conclusion


How to build a ride-sharing app? What is the total cost of developing a ride-sharing app? These are common questions we hear from business owners who approach us. Here’s the reason why: large cosmopolitan cities often suffer from lots of traffic and a lack of available parking space. That’s why so many of their inhabitants choose rideshare services like Uber, Didi, BlaBla Cars instead of owning cars.

According to the research conducted by Statista at the end of the year 2019, Uber is a leading ride-sharing operator which has the maximum growth rate and market shares globally followed by DiDi Chuxing and Lyft. The below-given pie chart will help you further in understanding the global market share positioning of some various ride-sharing applications.

Source: Statista

So now, let us quickly understand the working process of a ride-sharing app.

How Does a Ride-sharing App work?

Before we move ahead and mention the process of developing a ride-sharing app, let us first grab some knowledge about the step-by-step working of these applications:

  • First, you need to request a ride with the help of a ride-sharing app.
  • Now before boarding, you will be required to enter the source (from where you want to board the cab) and destination (to the place where you want to deboard).
  • After this, there will be a need to choose the type of car and mode of payment.
  • Now, the customer is required to cross-check the pickup location and confirm the same.
  • Now that you have correctly entered all your required informational details, the app would start its working process by searching for the drivers nearby your location.
  • Next, the role of the driver comes into play in order to accept or decline the request created by the customer. Moreover, If a driver is unable to accept your request, it will be transferred automatically to another nearby driver of your pickup location.
  • After the end of your ride, the ride charges get deducted from your added payment method automatically such as credit/debit cards, PayPal account, or any other previously added wallet accounts. You can pay your ride fees in cash as well.
  • Now that you have reached your destination, providing a healthy rating to the driver according to your experience would be a great initiative before closing the app. These ratings play an important role for other riders to choose a better driver for their trip.

In order to develop a robust app that is easy to use for both drivers and riders, we need to include features and functionalities that benefit the users.

What is the Technical stack Needed for a Ride-sharing App?

Here is the tech stack required for some of the essential features of a ride-sharing app:

1. Geo-Location

Here are the navigation and mapping technologies that the ride-sharing applications use:

  • CoreLocation framework in the case of iOS and the location APIs of Google in Android for detecting the location of the device.
  • MapKit for iOS users and Google Maps Android API for Android users are used for giving directions to the driver while navigating.

2. Push Notification and SMS

Once you have booked the ride successfully, the ride-sharing operator will notify the rider at different instances such as:

  • When the driver accepts the request.
  • When the driver arrives at the pickup or source location
  • When the trip is canceled

SMS and Push Notifications play a vital role by helping the driver and the rider in order to track the status of your trip.

For example, one of the leading ride-sharing operators; Uber, uses Twilio telecommunications provider for sending SMS. On the other hand, for iOS, Apple Push Notification Service, and for Android, Google Cloud Messaging (GCM) is in use.

Important! Delivery of the push notification is not guaranteed. At times when the user is unavailable or offline, the push notifications do not get delivered, and hence, integrating the messages into the system becomes crucial as it has a higher chance of being successfully delivered.

3. Payment Integration

To avoid any human errors, apps like Uber implement payment through cards and wallets. There are specific requirements that the company needs to fulfill while accepting card/wallet payments. It is known as PCI requirements.

What Are The Key Features of a Ride-Sharing App?

The ride-sharing applications are developed with the combination of 3 different interfaces/apps – the Driver app, the Rider app, and the Admin panel, which is responsible for managing and monitoring the functioning of apps.

Well! Let us understand these essential features in detail for more clarity.

Key Features of Rider Interface

  • Registration – Riders can register or sign in via email and social media. They can also register for different payment methods.
  • Taxi Booking –  The riders can book a taxi, enter their address, select the type of car, and adjust the pickup location. 
  • Fare Calculator –  The fare for traveling from point A to point B is automatically calculated based on the number of kilometers, the type of car chosen, current fuel rates, estimated traffic, etc.
  • Ride Tracking – The driver’s location is tracked in Real-time based on which timely updates on traffic, travel routes, and the estimated time of arrival are provided to the rider.
  • Payment – Cashless and in-app payment features are at the rider’s disposal. They can choose from various options, including credit cards, debit cards, net banking, PayPal, etc. 
  • Messaging & Calling – Messages and calls to the rider providing the status of their ride.
  • Driver Rating & Analysis – Provide driver rating based on the journey, taken route, car comfort, driver’s behavior, etc.
  • Travel History – The track record of the previous rides and transactions.
  • Ride Cancellation – The rider has the option of canceling the ride, but needs to be done within a specified time limit to avoid paying the cancellation fee.
  • Split Payment –  Riders also can opt to share a ride with other passengers. 
  • Schedule for Later – This feature allows the riders to book a ride in advance. 
  • Book for Others – Using this feature, one can also book a taxi for their friends, relatives, colleagues, etc.

Key Features of Driver Interface

  • Driver Profile & Status – This feature gives the complete information of the driver, for example: if he/she is verified or not, their license, car insurance, etc. The driver’s availability status is also displayed through this feature.
  • Trip Alert – The driver would be notified of incoming ride requests, information on the destination, pickup location, travel route, and rider’s necessary details.
  • Push Notifications – Notifications are received when the ride commences, any change in the travel route, heavy traffic ahead, and on the completion of the ride
  • Navigation & Route Optimization – The driver uses this feature to navigate the traffic, opt for the shortest way to the destination using the Google Maps
  • Reports – Provide insights regarding trips and earnings on a daily/weekly/monthly basis
  • Waiting time – The rider would be charged extra if the waiting period exceeds 5minutes.
  • Next Ride – The ride is notified of an upcoming ride while he/she is still completing the previous one.

Key Features of Admin Interface

  • Customer and Driver Details Management (CRM)
  • Booking Management
  • Vehicle Detail Management (if self-owned)
  • Location and Fares Management
  • Call System Management
  • Communication
  • Ratings and Reviews
  • Promotions and Discounts
  • Payroll Management
  • Content Management
  • Customer Support and Help

How to Develop a Ride-Sharing App?

Here are the main phases of a mobile app development process:

STEP 1: Product Discovery – What to create and why

This step includes clarifying the vision of your app, defining the goals of your product, and its final users. Deciding which features are the most crucial in creating your MVP, on which platforms your app will work, and defining your monetization models. Read more about the Product Discovery phase.

STEP 2: UX/UI App Design – Determining the look and work of your ride-sharing app

Creating a User Journey Map, clickable wireframes, visual user interfaces, and motion design (animations & screen transitions). Read more about the UX/UI app design process.

STEP 3: Kicking-off And Setting Up The Project

Ensuring the Product Owner knows the development team and vice versa. Defining every role in the team, agreement on rules, and next steps, as well as configuring tools. Setting up the project environment, using best practices from areas like project management to DevOps, helps to make the ride-sharing app development process faster and smoother.

STEP 4: Quality Assurance While Developing The App 

App production with Continuous Integration: plan, code, build test (and repeat). Ensuring Quality Assurance at every stage of carpooling app development with manual and automated tests. Development teams usually follow the Scrum framework and divide the work into short iterations, each followed by a demo.

STEP 5: Publishing the app on Apple Store and Google Play Store

Releasing includes uploading assets required by laws & promotional materials, beta testing, optimizing the product page/store presence, and everything else needed for your app approval to go as smoothly as possible. Preparing for launch is essential if you want your Uber-like app to stand out from the crowd and succeed.

STEP 6: Maintenance And Support After Developing the App

Detecting crashes, monitoring app’s statistics, product enhancement, and further development. Your Uber-like app stays attractive, adapts to changing market conditions and users’ feedback.

How Much Does It Cost to Develop a Ridesharing App?

In order to get an exact idea of the ride-sharing application cost, we have created a table of features with its cost and hours:

Featured Modules of the AppEssential Features of the AppStageApproximate Time Involved
User AppLogin/RegisterRide BookingRide TrackingPayment MethodsFare CalculatorPush NotificationsPrototyping and PlanningCoding and DesigningApp TestingApp Deployment210 Hours
Driver AppLogin/RegisterMessagingNavigationReportingsRatingsPrototyping and PlanningCoding and DesigningApp TestingApp Deployment250 Hours
Admin PanelLogin/DashboardBooking ManagementLocation ManagementTrip Fare ManagementPayroll ManagementCustomer SupportPrototyping and PlanningCoding and DesigningApp TestingApp Deployment150 Hours
APIs210 Hours
Total Approximate Time Required for App Development820 Hours

Now that you have an estimated idea of the total time required for developing a ride-sharing app, you can calculate the total app development cost by multiplying the hourly rates of the mobile app developer to the time required for the app development. And finally, you will get the answer to the app development cost of a ride-sharing app.

Let us consider an example to understand this for more clarity:

Supposedly if an app developer charges $20 per hour, then multiply it by the hours of each app.

  • Driver App: $20 X 210 = $4200
  • User App: $20 X $250 = $5000
  • Admin Panel: $20 X 150 = $3000
  • APIs: $20 X 210 = $4200

In this case, the total app development cost of a ride-sharing app would be $92000.

Cost to Hire App Developers

Usually, the cost of rideshare app development or any mobile app development depends on the mobile app developers you hire. The charges of mobile app developers can be different according to their locations. The following table will give you a brief idea about mobile app developers’ per hour cost of four different locations.

LocationApproximate Rate (On Hourly Basis)
UK$60 – $75 Per Hour
Canada$100 – $130 Per Hour
Australia$90 – $120 Per Hour
USA$100 – $150 Per Hour


We hope that you will find this article helpful if you are planning to develop your own ride-sharing app. After going through this article, we have learned that ride-sharing apps have made transportation easier for people and also become beneficial for the environment. Moreover, it brings benefits to the users and car owners by reducing the tip cost and saving fuel. In addition, it is widely used amongst users.

This blog does not only educates you on the development process of a ride-sharing app but also makes you aware of the approximate development cost required for building a popular ride-sharing app. Therefore, Pull up your socks and start developing your own ride-sharing application.

Real Estate Application Like Zillow and Trulia

How to Develop a Real Estate Application Like Zillow and Trulia?

Table of Contents
1. Introduction
2. What is a real estate mobile app?
3. Why do you need a real estate app?
4. What are the benefits of a real estate app?
5.  How to develop a real estate application?
6. Conclusion

4 Way Technologies, a leading mobile app development company leverages the experience and talent of their highly skilled developers in order to provide you with a robust and scalable mobile app. Hire mobile app developers at 4 Way Technologies to experience a growth-oriented and powerful real estate mobile application like Zillow and Trulia.

Zillow and Trulia both are the popular platforms for keeping the real estate databases that offer rental and for-sale listings to the people and connect them with real estate agents by sharing some key characteristics. 

Also, Zillow and Trulia both fall under one company; The Zillow Group, which acquired Trulia in February 2015 for $3.5 billion. Zillow offers you an impeccable graphic experience while searching for various properties. On the other hand, Trulia possesses a simple website design and provides you with a visual breakdown of property’s monthly costs.

Now, being a software developer, you might be interested in building your own real estate app that can outperform your competitors in the market.

So, here we are with a complete guide that will help guide you step-by-step to develop a real estate application like Zillow and Trulia.


Thanks to the growth in technology, all industries have become innovative in all possible ways. The real estate business is one of the fields that have undergone tremendous change. The introduction of apps has made the complex process of buying and selling properties much easier. There is no need to go in person to view the properties. Everything can be done by making a few touches on the mobile screen. So, real estate apps are inevitable but you should make your app stand out and unique.

When we talk about a real estate mobile application, Zillow and Trulia are the two most popular mobile applications in this sector. This article deals with the development process of such applications along with their key advantages.

So, let us dive in!

What is a real estate mobile app?

It is a mobile app that aims at making the process of buying and selling properties easier. It enables a variety of real estate services on the go. A real estate mobile app is a combination of technology, real estate knowledge, and convenience. Here the sellers and landlords can list their properties with all descriptions, prices, and images. The buyers can shortlist the properties that suit their requirements, compare, and make a decision easily. Hence, it is a blessing for many people including buyers, sellers, realtors, investors, as well as landlords.

Why do you need a real estate app?

The real estate business is more competitive than ever before. If you want to get ahead of your competitors, you need to improve your services and attract more customers. Statistical data points out that every 1 in 4 people uses mobile apps to buy and sell properties.

Use of Internet to Search for Homes
Source: Imaginovation

The above graph shows clearly that the majority of the youth buy and sell properties online. As everyone knows the younger generation uses mobile phones to surf the internet for all their needs including the real estate market. Hence, the best way to attract new customers is through a real estate application. It is not enough if you have a website these days. You need an app if you want to succeed in business. So, there can be no doubt that an app is necessary for the real estate business. 

What are the benefits of a real estate app?

Real estate apps are in high demand because of the numerous benefits they provide. Here are some of them: 

  • Direct communication with customers

You will be able to communicate and interact with the consumers directly. So, there is an increase in brand awareness and a boost of brand image.

  • Increased sales

Mobile apps have a lot of sales-oriented tools that help to attract more customers and increase sales.

  • Stand above other competitors 

A good app will help you to stand apart and above your competitors. If your competitors are not making use of the benefits of advanced technology, you can reap the maximum benefits from your app. 

  • Better target of market

You can target the right customers by sending location-specific and budget-specific messages.

  • Customer feedback

Honest reviews and feedback from customers are essential for the improvement of a business. You can get feedback and reviews easily through an app.

  • Leverage data

You will be able to leverage data on the market and demographics with the help of the app.

 How to develop a real estate application?

The process of the development of a real estate app involves several steps. A reliable mobile development company will help you to complete all the steps with ease. 

Step 1: Conduct a thorough research

The first step is to conduct detailed research. You cannot proceed to develop a real estate app without knowing a few details like the competitors in the market and the target customers you are dealing with. When you research the competitors’ apps you will have an idea about the features you should include in your app. You will also come to know about the reviews given by their customers. You can decide what to include and what not to when you research their reviews. 

Step 2: Wireframing

What is a wireframe? It refers to the skeletal outline of an app. It is similar to the architectural blueprint. It provides a clear idea of the flow, functionality, and design of the app. It is the start point of app development. It is two-dimensional and is easier to adapt than a detailed visual design. Wireframing helps you to get an overall view of the app. The app developers consider wireframing to be an ideal building block. So, it is this step that decides the structure of your real estate mobile app.

Step 3: Decide the features of the app

The main objective of a real estate mobile app is to make the process easier for the customers. So, you shouldn’t miss a few features that are mandatory for a good real estate app. First, you should know what they are before starting the actual mobile app development process.

Here are some of the features that must be considered:

  • User sign up or log in

The onboarding of the user is the first and foremost feature of all apps and it applies to real estate applications also. The users can log in through email authorization or mobile verification with an OTP. But your app should allow logging in through social media accounts too because this is easier and quicker. 

  • Profile

A user profile with age, address, name, and requirements is necessary. Preferably, the profiles should be different for different users including the agents, buyers, and sellers. There can be a few things common for all sets of users like the maps but there are some specific requirements for the agents that the buyers don’t need. So, you should be careful while planning the profile.

  • Search feature

The user should be able to search the properties easily. So, the search option should have filters for location, price, size, and others.

  • Listings and database

This is very important for your app. The database should show all details of the properties. There should be a lot of properties in the listing and it should have a database with full details.

  • Maps

This is one of the primary requirements of a real estate app. The maps should not only show the location but also other details like the nearby landmarks, schools, shopping centers, and others.

  • Push notifications

This is necessary for all marketing apps because it can work effectively to increase sales. You can update your customers about the properties available and changes in prices of the existing properties and deals completed, etc. 

  • 3D viewing

The buyers expect to have this feature because it saves their valuable time. They will have an idea about the property without seeing it in person. An app with 3D viewing will give an edge over others that don’t have this feature. 

  • Shortlisting of favorites 

The prospective buyers will like to have this feature because they can view their favorites later. 

  • Contact 

This feature is essential since it enables the buyers to communicate with the agents and the sellers. They will be satisfied if they have a direct discussion with the concerned parties. It not only includes a call button but an online chat feature, call back button, and consultation request also. 

  • Cost calculator

The cost calculator with details like the initial payment, tax, and rough estimates will be a good feature to add because it will attract the attention of the users.

The above are the features that you should include in your real estate mobile app. You can also add more features like mortgage calculator, interest calculator, loan management, calendar, currency converter, testimonials, and sharing with social media, etc. If budget is not a big concern for you, then you can add more interesting features.

Step 4: Find the right mobile app development company

Have you decided on the features you want? If so, you should proceed to find the right mobile app development company. Shortlist a few companies based on reviews and ratings given by customers, their experience in developing a real estate app, their price quotes, and the technical knowledge and expertise of their team. The price varies depending upon many factors like location, the complexity of the app, UI/UX design, and many more. Finally, select the best company. You should remember that the cheapest is not the best. However, you should negotiate the prices.

Step 5: Hold several meetings

After choosing a company, you should make sure you hold several meetings. Only if they understand your idea and your requirements, will they be able to develop an app to meet your expectations. Moreover, they will be able to give you a final estimate based on it. So, it is important to hold several meetings with the mobile app development company.

Step 6: Prepare a budget and get ready for spending 

Real estate app development is not only a long process but also expensive. So, you should make sure you have the funds and get ready for spending. The more features, the higher the price. Similarly, the better the UX/UI design, the higher the price. But you should remember that a better design and more features will give you a clear edge over your competitors. So, getting ready for spending is an important step in the process of real estate app development.

Step 7: UI/UX design

This step is very important for the success of any app and a real estate app is no exception. It is because it is the UI/UX design that decides the user experience of the app. Elegant and simple UI/UX design enhances the user experience. It also decides the performance of the app. If the design is not good, it will lead to the slow performance of the app.

Moreover, a good UX design improves the credibility score of your app. It is a part and parcel of the app development process and should be done with lots of care by technical experts who have knowledge and experience. In this step, the concerned architects clean the UI and UX wireframes that are selected and approved.

Step 8: App development 

This is where the actual technical app development process starts. The UX/UI design is finalized and you have decided the features that you want. Now is the time to go for the actual development. The app development involves three steps. They are back-end server technology, APIs, and the front-end. 

  • Backend development incorporates the database, the middleware, and the server-side tools needed for supporting the functions of the app. Backend development empowers the main working of the application. The backend developer should understand the goals and objectives of the app and provide the right and effective solutions. This step is important because it improves performance and security. It also ensures cost efficiency and quick development speed.
  • API refers to the Application Programming Interface. It allows the app to talk with the backend server and database. It is a set of instructions and standards that enables an app to employ features to another app or platform. It is useful because it eliminates the need to develop a program from scratch. It allows you to use the existing one.
  • The frontend development for a software is very significant because the frontend is the part that the consumer uses. It is also called the client-side. There are many tools and frameworks used for frontend development. In this step, the developer uses tracking tools to track progress and changes.

Step 9: Testing and launching:

Once the coding is completed, the next step is to test the app. You should make sure the testers test the app at various levels of development. This will help you to identify errors from time to time because setting right the errors in the initial stages is easier and less time-consuming. Next, you should select the right platform to launch the app.

To carry out all steps you need the right technical experts because without them your app will not be successful.


Now it is time to convert your idea into a reality. It is time to take your real estate business to the next level and transform it digitally. However, the process of developing a real estate mobile app is long and difficult. You need a large team consisting of a wide range of experts including UI/UX designers, graphic designers, developers, testers, and managers, etc. It can be a daunting task to recruit the best and focus on the development cost. So, the best option is to hire a mobile app development company. It can reduce your stress and let you focus on other administrative tasks. Make sure you get the services of one of the most mobile app development companies.

How Much Does Duolingo like App Development Cost

How Much Does Duolingo like App Development Cost?

Table of Contents
1. Introduction
2. Some popular language learning apps.
3. What are the benefits of e-learning apps?
4. Why is Duolingo the best online language learning platform?
5. What are the steps to build a Duolingo like app?
5.1. Step 1: Gamify
5.2. Step 2: Simplify the interface.
5.3. Step 3: Make it platform independent.
5.4. Step 4: Add Social Network integration.
5.5. Step 5: Add Push Notifications.
5.6. Step 6: Integrate impeccable Voice recognition.
6. What are the Tools Required?
7. How long will it take to develop a Duolingo-like app?
8. How much will it cost exactly?
9. Other factors that influence the cost of development of a Duolingo like app.
10. Few takeaways from Duolingo.
11. What can you do to stand out?
12. Conclusion


“I can speak French”; “I can speak Spanish”

“Quel est votre nom?”; “Mi nombre es Arish”

Being able to speak a language apart from your native tongue, definitely adds an exotic appeal to your personality.

As a multilingual…

  • You have an entirely different vocabulary to play with.
  • You can communicate with the people living on the opposite side of the world.
  • Maybe you get to date a French woman or an Indian guy, which otherwise would have not been possible, if you didn’t share a common medium of communication.

“Knowing an extra language adds so many new possibilities in your day to day life, be it studying abroad or simply being able to pronounce those tongue twisting French wine names in that fancy restaurant.”

But what about the process of acquiring a new tongue?

Well we know it is not a piece of cake…

especially if you are encountering a new language for the first time, for things like “lack of time”,& “no people to practice with”…cause several new language learners to give up mid-way, but with the arrival of 

 E-learning platforms, language learning was revolutionized.

Some popular language learning apps

What are the benefits of e-learning apps?

  • Now you can learn at your own pace.
  • At the time you choose.
  • You have digital companions to practice with, 24×7.

“Okay I get it, online learning is better in every sense…but which platform should I choose? There are way too many of them…& all seem pretty good to me.”

“Hmm..let’s see what Google says..”

which is the most widely uesd language learning platform

Yeah..as expected it is the “Green bird Duolingo..!”

Why is Duolingo the best online language learning platform?

Well, not only because Google says so, for Duolingo was estimated to be valued anywhere around $2.4 Billion Dollars in 2020 with an astounding user base of 500 million registered users!

The platform offers 95 different courses in 38 different languages.

Duolingo also generated around $161 million dollars in revenue, in the year 2020.

So Yeah…I think it is safe to say that Duolingo is currently at the pinnacle of online language learning platforms.

What are the steps to build a Duolingo like app?

To develop a language learning app like Duolingo, follow these steps:

Step 1: Gamify

  • Make the interface more like a game.
  • Introduce levels, targets & competition.
  • People love collecting achievements & rewards.
  • Give personalized tips on how to perform better.
  • Make the UI/UX interactive.
  • Overall, make the entire process fun for the user.

Step 2: Simplify the interface.

Simplify the interface
  • The app should be easy to use.
  • The user should at no point feel lost.
  • The app should constantly guide the user.
  • Duolingo smartly uses its owl to help learners maneuver through the various stages of learning. 
  • The user should have easy access to the app assistant or a real-time chat box.

Step 3: Make it platform independent.

Make it platform independent
  • Your app should be supported on both Android & iOS platforms.
  • You can either choose to develop them separately in different languages, or you can use React Native to develop a single, platform independent application.
  • This way you’ll be able to grab a larger subscription base.

Step 4: Add Social Network integration.

Add Social Network integration
  • Simplify the registration process.
  • Take Social Networks such as Google & Facebook for quick & effortless registration.
  • Make the registration process as short as possible & as simple as possible.
  • Those lengthy registration forms often result in potential users losing interest & leaving the form altogether.

Step 5: Add Push Notifications.

Add Push Notifications
  • Make sure the learners don’t leave your platform.
  • Integrate Push notifications in your app to turn them back to their course.
  • Use short personalized messages to grab hold of their attention.
  • Use daily/weekly/monthly reminders to keep the learners engaged with the app.

Step 6: Integrate impeccable Voice recognition.

Integrate impeccable Voice recognition
  • Voice recognition is a must have feature for any language learning app.
  • Integrate artificial intelligence to deliver better user experience.
  • This is where the scope of improvement is huge for any language learning application.

What are the Tools Required?

Before making cost predictions for a Duolingo like app, you need to first equip yourself with all the required technological arsenal.

  • For Front-end Development
Front-end Development
  • For Back-End Development
Back-End Development
  • For UI/UX
  • For Database
  • For Real-time Analytics
Real-time Analytics
  • For Cloud Storage
Cloud Storage

How long will it take to develop a Duolingo-like app?

Considering all the important factors, the time period is estimated to be anywhere between 47 to 77 weeks or roughly around 11 months to 1.4 years.

How much will it cost exactly?

Estimating the exact cost of a Duolingo like app is not practically possible, because, the cost of development depends on various factors such as:

  • Expertise of the developer.
  • Methodology the software team uses.
  • Geographical location.
  • Features included, & the overall complexity of the app.

But if we work with hypothetical figures, by taking an average development rate of $50 Dollars per/hour then we can predict a figure based of the cost breakdown below:

Stagewise Cost Breakdown:

StagesApproximate Cost
Frontend$22,000 – 33,000
Backend$22,000 – 40,000
Content & Exercises$32,000 – 52,000
Total Cost$76,000 – 125,000

The total cost is estimated to be anywhere between $96,000 to 157,000 for a Duolingo like app. Still, this figure is simply an estimation & you should consult your development company before settling on the final cost.

Other factors that influence the cost of development of a Duolingo like app.

1. Platform:

  • The cost of development varies depending upon the platform you are targeting.
  • The cost increases if you choose to develop 2 different versions of the same app for both Android & iOS.
  • Or you can choose to build your application on React Native, this way you can target both platforms at the price of one.

2. Front End Development:

  • Several frontend languages are open source & free to use, such as React Native.
  • But some charge a fee to use, like Microsoft’s VB.net.
  • Cost of frontend development depends highly upon the language you choose for the same.

3. Back End Development:

  • Factors such as languages, frameworks used & hosting servers add to the cost of development.
  • Node.js costs less when compared to Java’s.
  • Similarly Microservices cost higher but come with better, futuristic features.

4. Designing:

  • Vagueness in what exactly to want can lengthen the design process.
  • Time & research involved in creating a platform-perfect design is also an influencing factor.

5. Testing:

  • It is one of the factors that influence the overall cost of the project.
  • Testing is a very important stage in app development.
  • This ensures overall quality of the application.
  • The cost can vary largely depending upon the number loops or the testing rounds required.

Few takeaways from Duolingo.

These are the few reasons why Duolingo is so successful:

  • The UI/UX is clean & perfectly placed.
  • The user is constantly assisted by the Duolingo owl, which helps the user navigate through the interface. 
  • The owl also acts as a visual motivator, for the positive & sweetly negative feedback it gives motivates the user to perform better & stay on track.
  • The learning process at Duolingo is highly interactive, & features like speaking tests take it to the next level for a holistic E-learning application.
  • A well strategized syllabus of every language makes Duolingo a complete application for beginners & intermediate learners.
  • Rewards & a constant track of progress motivates learners to “Do more”
  • The application feels more like a game & less like a boring educational application.

What can you do to stand out?

To stand-out from the competition you need to:

  • Integrate a real time chat box which is able to interact with the user in real time using AI, in more than one language.
  • Secondly & most importantly you need to integrate a flawless voice recognition system into the application.

“For you don’t want your application to fail in distinguishing between terms like ‘Sit’ & ‘S#it’.”

This also holds an opportunity for you as the voice recognition features of such applications are still far from perfect, and are still maturing with time & technology.

An application with a better voice recognition technology from the rest will not only help you stand out from the already existing competition, but it will also be a strong propelling force for your application’s overall popularity.


The right answer to the question “How Much Does Duolingo Like App Development Cost?” is “It depends.”

It depends on the various cost influencing factors as discussed above. Still, you can expect it to be around the rough estimate that we came up with, through market research & our past experiences in the app development industry. We also discussed various opportunities for developers who are looking forward to developing a Duolingo-like app, such as, scope for improvement in real time chat box & Voice recognition technology.

After reading this blog, you can expect to have developed a better understanding on what goes into developing a Duolingo-like app & also about the factors that influence its overall cost.

Create Custom Video Calling Apps

How To Create Custom Video Calling Apps?

4 Way Technologies, a worldwide mobile app development company offers you robust and scalable applications that are reliable and user-centric. The proficient mobile app developers here help you in all the phases of the entire mobile app development process. Hire software developers from 4 Way Technologies for an impeccable and attractive video conferencing mobile app development.

Video calling refers to making a phone call using the internet, often known as Voice over Internet Protocol (VoIP). It utilizes the video in order to transmit your live picture while making a call.

As we can see, the trend of video calling applications is increasing at a rapid rate in our today’s day-to-day lives. Especially if we talk about our current circumstances, video calling apps are playing a crucial role and have eventually become a primitive means of communication.

This article deals with the entire strategy required for creating a custom video calling application that can easily outperform your competitors in the market. We have also discussed the advantages, feature set, development cost, and more for a video calling application.

Table of Content
1. Introduction
2. What are the Market Trends for a Video Calling App?
3. What are the Top In-trend Video Calling Apps?
4. How to Create a Video Calling App?
5. What Would be the Monetary Strategies After Creating a Video Calling App?
6. What is the Video Calling App Development Cost?
7. Conclusion


In the current time, a number of businesses and company owners are preferring to go online for conducting their businesses. Therefore, video calls have now become one of the most preferred means of work and business communication for various service providing companies.

Another major factor, which is responsible for the increased demand for video calls is “Work From Home,” which has changed the way of working flow completely. Due to this increased demand for video conferences, the competition in the market of video calling applications is at its peak. It is not at all an easy task to make an efficient video calling application that would become famous and gain high popularity among the users.

Hence, we need to follow some strategic steps in order to develop a powerful video calling application.

So, Let’s dive into it!

According to the research conducted by Statista, the maximum percentage of people using video conferencing mobile apps in the second quarter of this year falls under the age group of 16-24 years. It implies that the youth are more indulged in using video calling mobile applications. Also, the number of females of the same age group has been analyzed more as compared to the males. The following graph shows the global market shares of video conferencing app users on the basis of their gender and age.

Market Trends for a Video Calling App
Source: Statista

What are the Top In-trend Video Calling Apps?

While planning to develop any competitive application, checking with the existing applications of the same category, analyzing the competitors, and looking at the leading marketers would be a wiser idea for developing user-centric and attention seeker applications. Here is the list of some big players in the context of video conferencing apps:


Zoom is famous for offering great video conferencing services to its users. This cloud-based service offering application has been gaining enormous popularity since 2020, and it seems that it will continue for many more years to come. As it is a very simple and efficient app with an amazing feature set and functionality, it is one of the preferred choices for business and education. Zoom offers free conferences for 40 minutes for up to 100 participants. For more viewers and calls, you will need to buy a plan.


FaceTime is another very popular video calling application among Apple users. FaceTime by Apple comes with an intuitive interface, which allows the users to initiate or receive calls from the app in a hassle-free way, from your notifications or contacts. FaceTime possesses a number of flawless features such as live photo capture, which helps you in taking pictures when you are on a call. FaceTime is restricted to Apple users only and you cannot make a FaceTime call to Android.


Skype is one of the most popular and oldest video calling platforms. This application is responsible for efficiently covering a number of devices and systems. Along with audio and video calling, Skype also features file sharing and text message sending facilities.

Microsoft Teams

Microsoft Teams is one of the most powerful and popular tools in the ecosystem of Office 365. It is responsible for providing engaging collaborative work features such as file sharing, collaborative editing, and calendar sharing. Recently, Microsoft has released Teams to use with a few limitations for free such as file storage. 

However, only those customers can access a full set of features who are using Office 365. The video conferencing feature offered by Teams is limited to four persons at a time only. However, if you are using it for personal or working purposes, Teams would be an ideal option.

Google Duo

Google Duo is another highly preferred and vital solution for Android users when it comes to choosing a video conferencing app. Google Duo possesses a user-friendly simple interface, supports various attractive features, and allows you to record video messages and send them. Hence, it makes connecting with your family and friends more hassle-free.

How to Create a Video Calling App?

If you want to build any robust, scalable, and user-centric application, the key strategy for the development of the app will always remain the same. Here is how you can build a video calling application that would have the maximum chances of getting success.

STEP 1: Analyze Your Target Audience

Analyzing and finding your target audience is the first step of the app development process. In the beginning, you must define the users who will use your product. What would be the preferred devices: Android, or iOS? You just need to ask these kinds of questions in order to get familiar with your audience before moving ahead in the application development process.

The following points will help you in analyzing the target audience for the development of your video conferencing application:

  • According to research conducted by Statista in the mid-year of 2021, the percentage of female users ranging between 16 to 24 years in age using video calling apps is 46%. On the other hand, 40% of males of the same age group are using these applications. On the basis of these statistics, we can see that the younger audience would be more appealing for the video conferencing app development.
  • You might also analyze for the interest of your target audience. For example, the younger audience would prefer various personalization features such as chatting stickers, a variety of filters, background modifications, and more. With these features, your app could play a vital role in reaching a wider audience.

Each industry such as education, communication, healthcare has its own needs and preferences that should be resolved and addressed efficiently. Therefore, analyzing your target audience is a very influential and primary part of a business plan for developing a video calling app.

STEP 2: Defining The Features And Values Of Your App

The next step after finding your audience is shortlisting the necessary features. We already made a list of chat app features that will be necessary for a successful chat solution. Some of them are easily applicable for a video chat app, but calls and the visual form of communication require additional functionality.

For example, in addition to general chat functionality, a video calling app should be able to create a video conference for more than two people, provide security for ongoing video and audio streams, and enable screen-sharing for collective work.

STEP 3: Creating a Business Plan

A business plan is responsible for defining all the essential elements of the app development process along with the entire product lifecycle. Some of the key factors that can help your business in formulating the plan are resources, vendors, audience segments, communication channels, partners, value, customer relationships, and the structure of total development cost for your video calling application.

STEP 4: Selecting the Right Platform

An important part of a business plan is choosing the right platform for your application. If web and desktop versions may pass without saying, a mobile platform can become a hard choice to make.

If you opt for Android, your app will be able to work on multiple devices, get to the largest app marketplace, and receive official Google support. However, there may be a chance of higher security risks and issues with testing and launching.

iOS offers you high security, good ecosystem optimization, and fewer devices for testing. Still, it can lead to platform inflexibility, a long review process, and limited customization.

Cross-platform is also available. You will cover all the possible audiences, but it will take more time and money.

STEP 5: Developing The Application

After successfully making the business plan, it is high time to start the process of developing an application. The entire video app developing process is not an easy task and includes a lot more along with the coding part.

So, let us start developing the app!

  • UI/UX Designing

The most crucial part of designing is prototyping. A prototype is a set of black and white screens (wireframes) that show all the main functionality of the app. It’s important not to underestimate this stage: prototyping will let you avoid mistakes in later stages of development, which will save a lot of time and money.

The user experience should always play the leading role in the designing process. This means that the app’s layout should be clear, understandable, and visually pleasing. Functions should not be confusing, and people with different technical backgrounds should be able to use the app.

  • Backend

With well-designed and tested wireframes and prototypes, it’s time to start working on the managing part of the app. You must first set up a server-side framework where the application will be created.

In short, you can build a video conference app using a custom backend and various tech tools, or you can choose a ready-made SaaS-solution. Our team works closely with PubNub and Twilio. Both companies provide services for building apps: PubNub has data-streaming software development kits and Twilio provides users with contact center solutions, WhatsApp APIs, and WebRTC SDK.

STEP 6: Testing of the App

The last step before release is to make sure your code functions as intended. Errors may appear in different parts of code and cause security issues or failure of some functions, and that is why QA matters.

Still, a perfect product launch is impossible. Final users will eventually find something that testers overlooked. Of course, developers will fix it after receiving real-user feedback. However, the fewer bugs and errors your first release version has, the better it is for building trust and loyalty with your audience.

STEP 7: Releasing of the App

When everything is finished, it’s time to make your app see the world. It’s important to know that the launch doesn’t mean the end of the work. Now you will have to keep your eyes on the audience and their reaction. Besides, it will be necessary to fix and update your video calling solution to support and increase its market position.

What Would be the Monetary Strategies After Creating a Video Calling App?

Monetary strategies play an important role in identifying the ways through which your video calling application can generate revenue. Along with understanding the technical stack required for the development of your app, the right financial planning is also a vital part of the success and growth of your business.

Some of the key financial strategies of a video chatting app are as follows:

  • Advertising – The core of that strategy is in-app advertisements that will make the app free for users. You can implement it either using PPC or working with brands. It’s possible to make money per view, per click, or per action.
  • Freemium – It proves itself to be the most effective monetization strategy. You can provide some basic functionality for free, and add paid additional functions, like using more sticker packs for chat, applying new backgrounds, or sending larger files.
  • Paid calls – This monetization strategy will add paid limits to calls. You can limit the times of calls and the maximum number of participants, and for additional time, users will have to pay.

What is the Video Calling App Development Cost?

The costs for a well-built solution will depend on several main factors like the team’s composition and rate, specifications of the app, and the expected deadlines. Usually, a video calling app requires the work of backend and frontend engineers, UI/UX designers, and QA specialists. Also, the project manager controls the process. Depending on the scope of work, the average costs for a video calling app will start from $70,000 and go higher.


We hope you will find this blog helpful. In this article, we have mentioned a step by step process of developing a successful video calling app along with its monetary strategies and current popularity. We have also concluded that developing a video calling app is not so difficult when compared to the previous few years looking at their current popularity across the world. So, go ahead and start developing your own video calling application, and very soon it will hit the market.

How Much Does It Cost To Create An App For Your Business

How Much Does It Cost To Create An App For Your Business

4 Way Technologies, a leading mobile app development company has a team of highly skilled and experienced mobile app developers. Hire mobile app developers from them and leverage their talent in order to get robust, scalable, and client-centric applications that will help your business in growing and succeed enormously.

When we talk about developing a powerful and growth-oriented application for the betterment of a business, the first thing that strikes the mind of developers like you is the total cost required for the application development process. We are also aware of the fact that with the increasing demand for business-centric applications in the current time, the demand for developing these applications is also at its peak.

This is the primitive reason behind many organizations and businesses running after the future-centric and faultless applications for the growth, betterment, and efficient management of their businesses.

In this article, we are going to discuss various factors that combine together and contribute to the entire application development cost.

Table of Content
1. Introduction
2. What is the Cost of Developing a Business Application?
3. What is the Regional App Development Cost?
4. What is the Total App Development Cost Based on Different Stages?
5. What is the Cost of Hiring an App Developer?
6. Conclusion


In today’s world of digitalization, more than 50% of internet users use mobile apps for a number of purposes like money investments, online shopping, banking, video conferencing, and more. Therefore, mobile apps play a crucial role for organizations to engage and attract their target audience.

Undoubtedly, calculating the entire cost required for building an app might be a puzzling job. But, you don’t need to worry as we will cover each and every cost consuming factor involved in the development process of a business-centric app in order to ease your work. Here are some of the major factors on which the cost of a business app development depends:

  • Business Model
  • Type of App (Whether it is Native app or Hybrid)
  • Platform
  • Market Share
  • Development Complexity
  • Publishing Process
  • Time taken for the development of the app
  • Features and functionalities of the application
  • Design and Development (Including UI/UX)

According to Statista, the number of mobile application downloads has been increasing at a rapid rate from the year 2016 to 2020. The graph given below shows the increasing trend in mobile app downloads with more clarity.

Number of Mobile App Downloads
Source: Statista

What is the Cost of Developing a Business Application?

In a nutshell, the total app development cost would range from $20,000 to $2,50,000 depending upon the complexity and features of the application. The development cost of an application also depends on its complexity.

Type of App DevelopmentEstimated CostEstimated Time
Simple App$39,000 – $65,0002 – 3 Months
Average App$65,000 – $1,45,0003 – 6 Months
Complex AppFrom $2,80,000More than 9 months

The above table shows the estimated time and cost (USA) required to build an app according to the type of its complexity. The cost of app development also depends upon the type of platforms such as iOS and Android, which are the top two platforms on which most mobile applications run.

Moreover, there are various companies that provide their cost calculators for the precise calculation of your application. Additionally, you are required to send your query with proper documentation that must contain:

  • The number of screens
  • The complexity type of your app
  • Developing process of the application
  • The complexity of the database and features
  • Implementation of various security protocols such as GDPR, HIPAA, etc.
  • Development team’s level and size

What is the Regional App Development Cost?

The cost of developing an application also depends on the region because different regions have different hourly rates for the development process of an app. This can be clarified further with the help of the table given below:

RegionsRate Per Hour (in USD)
India20 – 30
Eastern Europe30 – 50
Western Europe80 – 100
Australia100 – 120
UK100 – 120
USA120 – 150

So, we can clearly notice the substantial difference in the rate per hour for different regions. However, the hourly rate also depends on the following factors:

  • Programming language involved in the app development process such as Kotlin, JavaScript, Swift, Golang, etc.
  • The professionals involved in the complexity of the app like programmers, business analysts, testing teams, project managers, etc.

What is the Total App Development Cost Based on Different Stages?

There are various stages that are responsible for contributing to the entire app development cost. The development stage includes various implementable features according to the requirements of a project. For example, the customizable infrastructure of the app, administration mechanisms of the app. Moreover, post-release services such as app maintenance and promotions also play their respective roles in the total app development cost. 

Let’s shed some light on the stages written below:

  • Planning
  • Designing
  • Development
  • Testing
  • Deploying

Also, the structure of the team also varies depending upon the complexity of a specific project. Other factors such as the number of designers, front-end developers, admin panel designers, and back-end developers along with a project manager for smooth coordination during the workflow are also negotiable and contribute to the total cost of developing an app.

StageApproximate Development Cost (in USD)
Planning (Pre-Research)10,000 – 25,000
Designing (UI/UX)5000 – 50,000
Development5000 – 30,000
Testing and Deployment5000 – 25,000

Source: Clutch

What is the Cost of Hiring an App Developer?

The cost of hiring an application developer depends on the location and complexity of the app. Each and every country has different rates and salary packages for an app developer. According to a research conducted by Indeed.com, the average salary of an app developer in the USA is approximately $85,000 per year. However, in Germany and Australia, the app developer hiring cost (in USD) would be around $66,000 and $76,000 respectively.

Similarly, the app developer hiring cost is way cheaper in India and would be around $4000 per year. The following graph will help you in understanding the cost of hiring a mobile app developer in different regions and locations:

Average Salary of Mobile App Developer By Country
Source: Indeed.com

Well! It is a fact that the two top-notch mobile operating systems that have been dominating the whole mobile app environment are none other than Android and iOS. Here are the following two graphs that will show you the highest paying cities in the United States of America, for both Android and iOS mobile app developers. Here are the eight cities paying the highest salaries to the Android app developers:

Highest Paying Cities to Android App Developers in US
Source: Indeed.com

On the other hand, if we talk about the iOS app developers’ costs, it is somewhat different as compared to Android app developers in some cities of the US. Here are the eight cities offering their respective salaries to the iOS app developers:

Highest Paying Cities to iOS App Developers in US
Source: Indeed.com

Here are some other factors contributing to the entire cost required to develop a successful business application:

1. Maintenance Cost of the App

Mobile apps also possess some maintenance cost similar to various software available in the market. On average, the maintenance cost of an app is roughly around 15 – 20% of the total development cost of a specific application.

2. Hosting Cost

The back-end data hosting of a mobile app is another important factor in the entire cost calculation of the app development process. It depends on the kind of data that your app possesses such as video, text, or audio. A mobile app with high media content would need more disk space, RAM, higher CPU, and more. Considering all these factors, your app hosting web server might cost between $70 – $300 per month approximately.

3. Monitoring of Mobile App

In order to make your app a successful one, one of the most essential steps is to monitor the performance of your app regularly. We all are aware of the fact that all mobile apps have a large number of users and a unique audience associated with them. So, it might not be feasible to get the accurate app monitoring cost. However, you can get in touch with various companies listed for app monitoring purposes and share your monitoring expenses with them.

4. Licenses Cost

The mobile app developers would need to pay the amount for a license if the design of their mobile applications includes payable technologies. In this way, it is also another factor contributing to the total cost of the app development process. A license fee depends on various factors such as the number of devices, annual fees to pay, and more. It might reach up to $110,000 annually for up to 50 devices.

5. App Releasing Cost

Releasing your app is the final step that we implement in the mobile app development process. It depends on the platform for which the app has been built. The Android apps will be released on Google Play Store and iOS apps will release on Apple App Store. Both these platforms possess different charges for publishing your mobile app. 

Google Play Store will cost you a one-time fee of $25. On the other hand, Apple App Store will charge you $99 per year. However, if the application is meant to be used within the organization then there will be no charges for Google Play Store, but, the Apple App Store will charge you $299 per year.


We hope you will find this complete guide to the app development cost quite helpful. In this article, we have concluded that businesses must keep in mind the factors involved in their app development process such as their location, complexity of the app, functionalities, and features of the app while estimating the entire mobile app development cost for their growth and success.

Additionally, as we have seen that the adoption rate for both Android and iOS platforms is high, therefore, choosing a mobile app for both platforms would be a smarter move that can help in enhancing the growth of your business. The best practice for that is to go with Minimum Viable Product (MVP) initially, which would be a cost-effective way. Another way is to go with Hybrid or Cross-Platform applications, which will also help you in reducing the entire app development cost.

Tiramisu Android 13

Android 13 Leaked Screenshot

This is our first look at the delicious Tiramisu, “No” is not the Italian dessert, Tiramisu is the codename for the upcoming Android 13! 

On the 24th of December, some screenshots were leaked by XDA developers, revealing an early version of the Android 13. 

This was quite surprising because the latest available Android version (Android 12) was just released in October 2021, which is still not widely available to most smartphones…& now we have this news of Android 13 aka “Tiramisu”.

Still, this version is not expected to release anytime soon, but it will be quite interesting to see what insights these screenshots have to offer & what we can expect Android 13 to be like.

Features Android 13 is expected to introduce:

App specific languages 

Android 13 Leaked Screenshot
Image Source: XDA Developers
Android 13 Leaked Screenshot
Image Source: XDA Developers

The inferences that we drew from these screenshots make it quite evident that:

  • Android is planning to launch a “Panlingual feature.” 
  • This feature will allow its users to choose “app-specific languages” for different applications.

For example, you can choose Spanish to be the default language for your Instagram & at the same time, you can have English as the default language for your news app.

Runtime Notification Permission

Android 13 Leaked Screenshot
Image Source: XDA Developers

Google is expected to introduce an opt-in feature for app notifications.

This could mean that in the future:

  • The app notifications will not be set on default.
  • Users will have to enable them specifically for the application they choose to receive notifications from.

This indeed will help mitigate the notification spam that happens in Android smartphones all the time.

TARE- Android Resource Economy:

Android 13 Leaked Screenshot
Image Source: XDA Developers
Android 13 Leaked Screenshot
Image Source: XDA Developers

This new feature will help extend the battery life of your android smartphone.

Google is expected to set limits on how many tasks an app can schedule through JobScheduler & AlarmManager depending on the battery level & the needs of the app.

Still, the complicacies are not clear & we might have to wait for further news.

Lock Screen Clock layout:

Android 13 Leaked Screenshot
Image Source: XDA Developers
  • The lock screen clock is expected to come in a double line layout, like the way it’s shown in the screenshot above.
  • It will transition to a single line layout, if there are any notifications present on the lock screen, like this…
Android 13 Leaked Screenshot
Image Source: XDA Developers

So this is all the juicy information we could squeeze out from these leaked Screenshots so far, so stay tuned for more such spicy tech updates in the near future.

MVP testing Strategies

How To Test An MVP?

Eric Ries is a famous American Entrepreneur, who is behind the growing popularity of a Minimum Viable Product (MVP) concept in one of his books “The Lean Startup”. He defines MVP as a newly launched and down-scaled product with limited features and functionalities. An MVP is responsible for collecting maximum validations and feedback from the users with less effort.

A Product is known as viable only when it fulfills some specific needs successfully in the market. The viability of a product also differs and varies according to the requirements of a product.

Though many developers, like you, are aware of the fact that a minimum viable product is not the complete version of the product, testing an MVP plays a vital role in inspecting some existing issues and fixing them for an MVP.

In this article, we have mentioned some of the best MVP testing strategies, which will help you in several ways to launch a perfect minimum viable product without any error or issues.

Table of Contents
1. Introduction
2. What is an MVP?
3. What Are The Different MVP Testing Strategies?
4. What are the Advantages of Testing an MVP?
5. Why is There a Need to Test the Minimum Viable Product?
6. Conclusion


Questions like “What changes can we implement to make sure that our product will be successful?” can be answered and solved only after collecting the  feedback from the user of a specific application. While designing a minimum viable product, it is quite essential to test and analyze the feasibility of your app’s concept and idea along with fulfilling the requirements of the customers. After spotting and defining the problem or error successfully, coming up with the best possible solution would be the next important and logical step.

Although you research deeply for a project along with looking for a competitor’s product as well, testing your MVP will be one of the most critical and important steps before the launch of your limited featured application.

Creation of an MVP is less risky and more affordable. When you adopt an impeccable testing approach, you can transform your minimum viable product into a scalable, robust, and powerful product.

A well-defined approach for testing an MVP includes various major minimum viable product testing strategies. We have explained some of the top MVP testing strategies in order to get the most desirable and efficient product.

So, let us hop in!

MVP Infographic

What is an MVP?

Defining MVP

MVP is the short form used for minimum viable product. It is a testable version of your final product with limited features and functionalities that are responsible only for attracting early adopters of your product and validating the idea of the product. The primitive reason behind creating an MVP is to understand the relevance of the product and how viable it will be among the users.

What Are The Different MVP Testing Strategies?

There are a number of MVP testing strategies available in the market. Here is our list of top testing strategies for your minimum viable product.

1. Customer Interviews

Customer interviews are responsible for collecting valuable information about any problem, which your product can solve. An interview must explain its central value rather than selling the product. In this way, we can make a list of all problems that our product solves and show it to the customers. We can also ask them about their opinions and categorize the existing issues. These interviews play a vital role in providing you the necessary information. Also, if you realize that the problems, which were identified earlier are not important any more for the customers, you will still have the data handy in order to help you create an impeccable proposal.

2. Crowdfunding

With the help of a crowdsourcing or crowdfunding approach, you get enormous chances to  invest in your startup. It also allows you to check the appealing status of your business’ central idea and MVP.

When it comes to choosing a crowdfunding route, your primitive task is to select a preferred platform such as Kickstarter, Patreon or IndieGoGo, which will help you in presenting the central idea of your product. You should also analyze the crowdsourcing campaign after its launch. If you observe that the backers are interested and you also receive investment, then, it is for sure that your idea is appealing and acceptable by the market.

3. Pre-order Pages

Pre-order Pages is another flawless test available for your minimum viable product, which is somewhere similar to the crowdsourcing MVP test. It allows you to present the product in front of the customers with an aim to allure them to pay out for the product even before the creation of it.

For example, Oculus Rift is one of the best virtual reality gaming kits that launched a pre-order page before the beginning of its production for its development kit. After that, several projects start as pre-orders on Kickstarter. In this way, you can analyze the existing demand for your product that you are willing to develop. This test also gives you an indication about your project, whether to continue or discontinue.

Despite everything, there are some users who might not be willing to invest their valuable money on the product, which is about to launch or has already been introduced in the market. Therefore, the product’s presentation should be appealing and attractive. App developers create descriptions and mock-ups of the product for validation.

4. Landing Pages

This is another efficient MVP testing strategy. Landing pages refers to those pages where you can showcase the core features of your product or brand and prompt the visitors to sign up. A landing page also plays an important role in showing you the interest of the potential customers by their way of behaving and interacting on the page.

While creating a landing page, you should always use analytics tools in order to track the visitors on your page. For example, analytics tools such as Google Analytics, CrazyEgg, KISSmetrics, and many such would be very helpful. Additionally, it is a fantastic way that allows you to test an MVP product against the expectations of the customers from the existing product in the market.

5. Digital Prototypes

You can use Wireframes, prototypes, and Mockups in order to demonstrate the functionality of a product in an efficient way that impersonates the exact usage. These prototype minimum viable products vary from low-precision sketches to complicated “dummy” apps, which are responsible for showing the user experience as a demo.

With the help of combined wireframing and tools used for prototyping such as UXPin, you can express anything you are willing to develop and share your central ideas with the team transparently.

6. Explainer Videos

In order to take complete advantage of the videos for engaging your customers is a perfect way for testing a minimum viable product. You can make a short duration video explaining your MVP product to the target users. It is responsible for demonstrating to the customers how they will use the product and how it will be able to resolve their primitive points. This practice helps efficiently in increasing the number of users even before launching the product.

For example, Dropbox, which is an hassle free tool used for sharing files, is a faultless example who used explainer video in order to test their minimum viable product and succeeded at the end.

7. Piecemeal MVPs

Piecemeal MVPs is one of the best MVP testing strategies that use a combined technology for creating a demo of the products through existing tools. Rather than investing your money and time into developing anything on your own, create a minimum viable product with the help of other existing services and platforms.

For example, Groupon is an ideal case of a piecemeal MVP. First, It was created on WordPress, AppleScript, and Apple Mail, which created manual PDFs because the orders were received from the website. Hence, the cost and effort of creating an MVP is affordable and worthwhile.

8. Ad Campaign

Ad Campaigns are another comprehensive tool for market research. Make sure that you use this tool perfectly for better results. Ad campaigns are quite similar to the landing pages. You can take complete advantage of social media channels with the help of ad campaigns for highly helpful analytics.

Running a campaign can help you in providing statistics such as conversions and click-through-rates that can prove to be valuable and important information for determining how your product will run and what it can be. With this MVP testing strategy, You can show the ads to your targeted audience as per their gender, age group, interests, and location.

9. Blogs

Blogs also play an important role in testing your minimum viable product by validating your central ideas with your target audience with a minimum effort. A perfect blog must include two-way communication. Therefore, it is a great platform for building momentum and collecting the feedback of the customers in the development process of an MVP. Moreover, blogs are also responsible for serving as early prototypes of the product.

10. Paper Prototypes

Another popular MVP testing strategy is Paper Prototypes, which is somewhere similar to Digital Prototypes, except the fact that these are physical. Physical prototypes are either paper sketches or made of cutouts for demonstrating your product and the product’s user experience. The primitive advantage of paper prototypes for testing a minimum viable product is that any member of your team can use it, from product managers, investors, end users, to graphic designers. Additionally, paper prototypes need very few explanations because it provides you an exact product representation.

What are the Advantages of Testing an MVP?

Testing a minimum viable product is advantageous and some of the major benefits of MVP testing are as follows:

  • MVP testing is a cost optimizing process for overlooking the functionalities and features of a product.
  • MVP is responsible for representing an opportunity to gain the product’s validation by a customer.
  • MVP tests also determine the product’s technical elements.
  • With an MVP model, you can test large-scale unfinished products efficiently.

Why is There a Need to Test the Minimum Viable Product?

It might be a risky idea to launch your product without testing the central idea of it. The tests result of an MVP and the feedback of the users play an important role in making you understand if it is worthwhile creating the project. After successful tests of your minimum viable product, you can get the following results:

  • Implementable changes to the strategy of testing
  • Current product-related right and appropriate decisions
  • Lower mistakes
  • Improvement of the product
  • Cost-efficient as compared to a complete product launch


We hope this MVP testing based article will help you in understanding the advantages and needs to test the minimum viable products before their launch. After going through this blog, we have concluded that a minimum viable product is not the final product but it is a part of final product development.

Building and deploying an MVP is a flawless approach to test the central idea of a product in its initial phase. You can choose any of the MVP testing strategies that we have mentioned above or their combination to successfully test your minimum viable product according to the needs of a product. If you still face any issue, please feel free to contact 4 Way Technologies, a leading MVP testing services providing company.

Publishing App On Play Store

How To Publish An App On Google Play Store?

4 Way Technologies, a leading Android app development company offers enormous Android-based app development services. The mobile app developers here are highly skilled and provide robust, scalable, and intuitive mobile applications, which are Android-centric.

When you are done with the development process of an application, there will be a requirement of submitting the application to Google Play Store in order to publicly publish your product globally. The publishing process of an app might be tricky for the first time for you.

But, there is no need to worry.

We are here to help and guide you through various steps in order to make the releasing process of your application on the Google Play Store a bit easier.

This article deals with the step by step process of publishing an Android application to the Play Store.

Table of Content
1. Introduction
2. How To Submit An App To The Google Play Store?
2.1. Creating A Developer Account
2.2. Creating A Google Wallet Merchant and Linking it to the Developer Account
2.3. Uploading The Application On The Google Play Store
2.4. Uploading APK or App Bundles
2.5. Preparing App Store Listing
2.6. Adding the Correct Content Rating
2.7. Selecting a Distribution and Pricing Model
2.8. Publishing the App on Google Play Store
3. How You Can Get An App Featured On The Play Store?
4. What Necessary Steps You Should Follow After Submitting The App?
5. What Is The Total Time That An App Takes To Publish?
6. How Much Is The Cost For Publishing An App To Google Play Store?
7. Conclusion


Smartphones play a vital role in our day-to-day lives. This is the major reason behind many entrepreneurs and startups opting for mobile app development for almost everything. Most businesses and even retail or several other stores are using mobile apps for continuous engagement of their audiences. Which is why many individuals like you, are very anxious to launch their own mobile app.

Now, after the successful mobile app development, you might wonder, how to publish the app on the Play Store?

Well! This tutorial will help you step-wise to submit the application to the Google Play Store. This is because the Play Store is the most preferred platform in order to reach and engage a number of users.

So, let us hop in!

How To Submit An App To The Google Play Store?

Now, let us follow the below steps in order to publish your app on the Play Store. You must also ensure that you follow the right flow and process for hassle free and quicker publishing of the app.

STEP 1: Creating A Developer Account

In order to put an application on the Google Play Store, you must sign up for the Google Developer Account. There are four primitive steps that you need to follow for creating an account, which are as follows:

  • Go to the Google Developer Console by clicking on this link.
  • After this, sign up with the Google Account associated with you.
  • Now, accept the agreement for developers.
  • In this step, there will be a need to pay $25, which is a one time registration fee.
  • Now, complete the entire form by filling all the credentials of your account.

STEP 2: Creating A Google Wallet Merchant and Linking it to the Developer Account

Google Merchant and Developer Account Linking

In this step, you will need a merchant account in order to receive all the payments processed by the users for in-app purchases and downloading the app.

The following steps will help you in creating a Google Wallet Merchant, which are the must-follow steps prior publishing the application on the Google Play Store:

  • The first step involves logging into your Google Developer Account.
  • Go to “Menu” and click “Reports”.
  • After this, click on Financial Reports.
  • Now, select “Set Up a Merchant Account”.
  • Fill in your business credentials.
  • Finally, Click on the Submit button.

After clicking on “Submit”, your developer account will be linked to the merchant account.

STEP 3: Uploading The Application On The Google Play Store

After succeeding in the developer-merchant account linking process, you will get the access to upload the app on the Play Store.

The following steps will help you in creating a new app for App Store Listing:

  • Go to Menu, and click on All Applications.
  • Now, select “ Add a New Application”.
  • From the drop down menu, select the default language.
  • After this, name your application with less than 30 characters.

Now, here you will get two options to submit your application on the Play Store. Either you can prepare Store Listing or upload the Android Package Kit (APK).

STEP 4: Uploading APK or App Bundles

APK Files Upload

APK is the short form that we use for Android Package Kit, which is an Android file format responsible for storing, distributing, and installing applications on Android mobile devices.

There are two ways of uploading the APK. You can do this either by navigating and browsing or by drag-and-drop method into the box.

Follow the below steps to upload the APK file:

  • Go to Menu, and click “Release Management
  • Click on “App Releases
  • For the first release, select the release type from a closed test, production release, internal test, or an open test.
  • Now, you need to click on “Create Release

After following these steps, you will be required to follow the on-screen instructions in order to upload the APK files.

Important! If you have created an MVP (Minimum Viable Product) app and want to test it among a limited number of users, selecting from an internal test, open test, or closed test is the preferred way. On the other hand, if you are willing to test your application among mass audiences, then choosing Product Release is the recommended way.

STEP 5: Preparing App Store Listing

App Store Listing

In this step, you need to fill all the necessary information of your application in order to upload it on the Play Store. You can also save your form as a draft and complete it later. Also, do not forget to get in touch with your branding or marketing team for creating the perfect app profile as per the requirements of your business.

The following steps will help you in creating the appropriate app profile:

  • First, add the title of your applications, which must be less than 50 characters.
  • Then, add a short description for the app, which should not exceed 80 characters.
  • Now, add a full description for the app within 4000 characters.
  • Also, do not forget to add the screenshots, videos, graphic content, icons, and images of your application.
  • Add the app translations in different languages. Either you can purchase them or add your own version.
  • Ensure relevant category and type for the categorization of your application.
  • Add your correct contact details for quick contactability of the users. Including the email address is mandatory. However, adding your website and phone number is your choice.

From the user’s perspective, the informational detail that you will enter is responsible for creating the persona of the application. It plays an important role by helping the user in deciding if they should download the app. So, you must fill this information carefully.

STEP 6: Adding the Correct Content Rating

Content Rating

If you skip rating the content correctly, there is a high probability of getting your app removed from the Play Store. Follow the below steps to rate your content:

  • Go to Google Play Console
  • Now, go to Menu, and click “Store Presence
  • Now, you can rate from here.

The rating plays an impeccable role in engaging a large number of relevant users to the application. However, make sure that you provide the right rating and accurate information. This is because, providing the false rating or misguiding the users might end in getting the application removed or suspended from the Play Store.

Just a few more steps and you will be able to efficiently publish your app to the Google Play Store!

STEP 7: Selecting a Distribution and Pricing Model

Pricing and Distribution Model

Now, in this step you will get two options to publish the app. Either choose the paid version or free version of the app to be published. One thing is to make sure that Google Play Store only allows you to change the paid version of an app to the free version after publishing. Which means, if you have submitted the app with its free version, you will not be able to change its version to free after that. So, when it comes to choosing the pricing model, be careful!

Now that you have wisely selected the pricing model, let us quickly discuss the selection process of the distribution model.

Here you can either choose the preferred specific countries or choose all countries for the distribution of the application. Also, you can select specific Android devices and programs for the application.

STEP 8: Publishing the App on Google Play Store

Publishing Your App

This step primarily deals with the reviewing and cross checking of all the above processes that you have gone through. Make sure that you have not missed a single step and completed the process accurately before you finally click the “Publish Your App” button.

Here you will get the information about any missed information, errors, or any other warnings that may cause interruption in the app publishing process. Just go through and review all the necessary information carefully and wisely.

Alas! You have successfully published the app in all the selected countries.

After following the above steps carefully and publishing the app on the Play Store, it is high time to think about how to make the app popular and get it featured. Some practices can help you in getting your app featured on the Google Play Store such as working on the recently launched or trendy technologies, visual designing, localization, and more such.

Getting your app featured can provide various benefits to the application and helps in increasing the number of users to the application in numerous ways.

What Necessary Steps You Should Follow After Submitting The App?

Right after submitting the app to the Play Store, you might wonder, What next?

Well! We have come up with this solution as well.

You can involve in practicing the following steps in order to make your app globally attractive and user-centric:

  • Promoting Your App

In order to quickly make your application popular, there is no other medium as fast as Social Media. According to a research conducted by Global WebIndex in October 2021, more than 57% of the world’s population is involved in Social Media, and these stats easily explain the power of Social Media. Some of the most popular Social Media platforms are Instagram, Pinterest, Facebook, and more. In this way, if you promote your app on these platforms, the chances of more downloads and user engagement will efficiently increase.

  • Practice App Update and Maintenance

After publishing the app, there is a need to update and maintain your application consistently for the betterment of the app. By fixing several bugs and issues and implementing regular updates will efficiently help you in keeping your app healthy and maintained.

What Is The Total Time That An App Takes To Publish?

The time required to publish an app on the Google Play Store is not fixed. Although the app publishing process through Play Store Console is quicker and easier, the time duration required by the app to get selected and reviewed varies. It can take from hours to a few days. This means after publishing the application, you should wait patiently for some time.

How Much Is The Cost For Publishing An App To Google Play Store?

The cost of putting an application to the Play Store is $25, which is a one time registration fee that you need to pay for the first time while publishing the app. After this, all the apps that you will submit to the Play Store will be free of cost.


We hope our article will help you in submitting an Android app to the Google Play Store by following all the mentioned app publishing steps in the correct flow. After uploading the app successfully, you should plan about the maintenance and upgrades of your app, which is a wise practice to keep your app live on the Google Play Store. Also, adopt attractive branding strategies to engage a mass audience to your app.

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