Digital Marketing Services
Working strategically to provide the right kind of digital marketing services. ROI is our main goal.
Digital Marketing Services
Why 4 Way Technologies?
You might be looking for hiring someone who can help you better with your business by marketing it in unique ways. 4 Way Technologies can surely assist you with this. We have a specialized digital marketing team comprised of the experts who are well-versed with all the techniques of online and as well as offline digital marketing approaches. We are committed to reinvent marketing, media and commerce for businesses by putting digital at the centre. We work well with the marketing be it creating brand awareness and loyalty, promoting the services or products, increasing website traffic or improving conversions. We are a professional digital marketing team that delivers the best results and help you gain the reputation and as well as customers. Our marketers take time to learn about you, your business and what lies underneath it to attract the customers. Hence, resulting in a customized digital marketing campaign that delivers substantial ROI. We also take some time out to go through your competitor’s strategy and their campaign process to help you better and stand ahead of them in every possible aspect. Our digital marketers know the best way to attract the audience is to work on appealing and eye-catching content.
Digital Marketing Services That We Offer
Search Engine Optimization (SEO)
We are here to help you rank better.
- Keyword Search Mapping
Keyword search mapping process is of assigning/ mapping keywords to specific webpages of a website when search on these keywords are made. Based on this mapping process we’ll able to make specific on-page SEO recommendations leading to your webpages or websites. This is to make the webpage more relevant to the mapped keywords and to rank the webpage and in-turn the website higher on the search engine
- Technical Optimization
We optimize your website for the crawling and indexing phase. The main goal is to optimize the infrastructure of your website.
- Amazing Content to boost up your ranking
We provide our clients with amazing content, that can rank easily in the search result strictly following Google’s guidelines for the content to rank higher and to boost up your website searching.
- Authoritative Backlinks
We provide authoritative, completely legal backlinks to rank your website higher. We provide as many backlinks as possible so that every other link can be redirected to your website.
- On-Page SEO
We provide on-page optimization of every individual webpage of our client’s website in order to rank higher and earn relevant traffic. We provide optimization of content and as well as of HTML source code.
- Off-Page SEO
We provide link-building, social-media promotion, local SEO (posting reviews) and generating traffic to your site.
- Reputation Management
We believe in maintaining the reputation be it ours or of our clients. We work really hard for Online Reputation Management (ORM) of our clients by keeping an eye on the content of the website and boosting the reputation by social media posting.
We discover, interpret, and look for meaningful patterns in data posted on your website. Our digital marketers are experts of Google Analytics Tools because it is the most important tools when comes to analytics for SEO.
Great and Engaging Content is our Motto.
We provide –
We develop newsletters for the regular updates and to provide information and to connect the customers and draw new readers to your site.
We make visual content that draws attention and makes customers more engaged in the products or services provided by our clients. The videos can be related to the product or services recently released or the updates made to early existed products. They can be about the recent press conference or event that can drive more and more customers. Videos can be about recent modifications made to the company as well, starring the company’s key-people talking about the same.
We also provide information in the form of appealing and attracting graphical formats, like visual storytelling one of the best ways to attract the audience.
- Blog Content
We provide blog content that can be posted on your website with relatable and optimize images and everything as per the blog guidelines. This will increase your over-all search engine ranking as well as attract readers. In-between the blogs we add links for our client’s websites so that a person will surely explore other pages as well.
- eBooks and White Papers
We also write eBooks and white papers for our clients that will feature on their website and attract the readers. We add all the needed links and keywords as well so it’ll also help in SEO. We push your visitors through the sellouts cycle with resolution content that displays your leadership thoughts and makes your business stand ahead. We don’t just start discussions; we nurture them by creating content that builds relationships, drives sales, help you to grow.
- Case Studies
We’ll research and interview your clients and write your success stories to gain a larger number of audience. To attract visitors with landing pages our content experts write and make them aware of your good work with social proof from case studies. We help you and your customers to tell stories that underscore the value of your business to your customers.
We don’t just earn clicks but also sales for our clients.
Paid marketing or digital advertising is where advertisers directly target consumers based on their interests or intent or search performed by them. By paid marketing, we provide instant results. We just don’t help to increase the number of clicks but all in conversion that turns into sales. We work on the pay-per-click strategy for clients, which earn them viewers, customers and money as well.
- Keyword Planning
We search for keywords relevant to your products or services provided by you. And accordingly, work on the making of advertisements to reach as many customers as possible.
- Categorizing of the Topics
Choose topics related to the products or services provided by customers and target the audience with attractive ads all kind of it, video ads, overlay, text ads etc.
And last after developing the ads we optimize them so that it’ll load and appear easily without affecting other websites which are promoting or have your ads posted on their site.
Google AdWordsWe provide –
Conversion tracking in Google Ads
Conversion tracking is a free tool that we use to analyse what happens after a customer interacts with your ads, whether they purchased a product, signed up for your newsletter or blog, called your business, or downloaded your app. And this thing further helps with what type of Google ads we have to build.
We develop eye-catching short info-graphic Gmail ads that’ll be sent to your customers who have already subscribed your website or newsletter or blogs.
Travel Marketers Ads
We also build travel marketers ads with spectacular images and info-graphics.
We also provide message extensions that’ll redirect to your website making you earn a few extra clicks, visitors and sales as well
Application Downloading on Google Ads (for downloading the application)
We make Google ads with short and crisp information about our client’s products and services and with that we provide your application link so that the customer will download it.
This is the best service we provide for eCommerce businesses. Shopping ads with their best ranking products and their website/application links.
Linking Google AdWords to Analytics
We also link your Google AdWords to Google Analytics tools to make sure everything is going smoothly for your business.
Facebook AdsWe provide –
- Infographic Ads
- Blog links redirecting to your website
- Shopping Ads
- App Extension
- Pay-Per-Click Ads
- Video Ads
Instagram AdsWe provide –
- Advertisements in stories
- Website Links in the account page
- Application Linking
- Ads Post
- Ads Post redirecting to a web browser for buying
- A short interesting overview of your website so that customer will visit your site
Work on Google Analytics Tool for Better Marketing of our Client.
Digital analytics in marketing is the interpretation of customer’s behavior into actionable business data. Our digital marketers use digital analytics tools to examine the many online channels your customers interact with and identify new revenue opportunities from existing campaigns. Our digital marketers are expert of Google Analytics Tools. Through using Google Analytics, we uncover massive amounts of data about your website and your users, gaining valuable insights that can be used to enhance your marketing strategies.
- Traffic Channels
We segment your website by many sources. Top 5 traffic channels we deal with are –
We make sure there will be some kind of stuff that’ll need action from your visitors like –
- Downloadable eBooks
- Subscription to your blogs or website or both
- Filling contact forms etc
- Click-Through Rate (CTR)
CTR for all your ads on Google or other websites is an important indication of relevance. This will, in turn, reveal your website on a higher rank and redirect traffic on your website.
- Site-Loading Speed
Our digital marketing team is an expert to maintain the website loading time. We maintain the site loading to be minimum so that people won’t find any issues and your visitors won’t have to wait longer for the site to be opened.
- Site’s Content
We work for developing amazing, non-offensive, engaging and informative content for website so that visitors find it good and won’t be able to resist for the subscription.
Google Analytics is very particular about the audience and hence, we pay special attention to our client’s audience. By analyzing the type of audience or what they exactly search on your website we can plan the optimization strategy better and work towards attracting similar kind of visitors and customers.
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